MAM
Shailendra Singh unveils the Jeep for his nationwide rally
MUMBAI: Advertising and brand guru Shailendra Singh embarks on a new mission – One India. My India. A nationwide rally to unite the country and every Indian, breaking barriers of religion, culture, caste, gender, and state. Shailendra will travel right from Kanyakumari to Kashmir over 7000 kilometers, 11 states and 15 cities to spread the message of power through unity, love and harmony.
Along the expanse of India, the rally along Shailendra will stop in 15 cities and meet with local heroes and social equality warriors to ideate, exchange thought and reaffirm the power of One India. My India by showcasing his immensely popular and trending hit song recent Anthem4Good titled One India, My India Ek Bharat Mera Bharat -the mission to unite 1.4 billion Indians across India for unity and peace.
"Today in a world that can easily be influenced by social media trends and stories of divisiveness, of petty culture, and of hate, it has become even important for us as people to embrace our diversities and be united by the love for each other and for this magnificent country of ours. I would like to unite our country through my Anthem4good which was co-created with composer, Mithoon. The Anthem will be played out at every interaction we have with locals. I am actually going door-to-door spreading the message of One Love, literally in that sense", Says Shailendra Singh
Partnering Shailedra on this cross-country unification rally is Jeep India. The automobile manufacturer has contributed three Jeeps that will be used to cover the rugged terrain across the length of the county.
“This exciting journey will be a long one and we definitely needed a vehicle that can endure this massive distance. And who better than Jeep who are known for their technical brilliance and comfortable feel. I’m glad to collaborate with them for this unifying mission”, says Shailendra Singh
Shailendra and his team will live stream the journey on YouTube and Facebook in order to take viewers on the journey with him and showcase the cultural richness of our country.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
