Ad Campaigns
Shahid Kapoor, Reebok join hands for new campaign
MUMBAI: Reaffirming its position as a fitness brand, Reebok India launched its latest campaign featuring brand ambassador and fitness enthusiast Shahid Kapoor.
The campaign reflects Reebok’s ethos that fitness has the power to transform lives, sharpen the mind, strengthen human bonds and liberate one’s potential.
Known for adding an edge to his roles, Shahid Kapoor unleashes his raw, physical energy in the campaign as he is seen in a rigorous building routine of hammer shots, rope lifting and boxing. On the other hand we see the humane side of the popular actor wherein he is seen with his family. With this, Shahid inspires the FitGen to embrace fitness in not just being a better version of oneself physically but also to have a more stable and solid mindset and be empowered to become better versions of themselves overall.
The campaign will go live in the next few days.
Reebok India senior marketing Director Silvia Tallon affirms that the campaign echos the company’s brief that the pursuit of fitness lies in not just being fit physically but also represents the perfect harmony of the mind and the body that brand Reebok advocates very strongly. “Through this campaign we celebrate the balance of dual roles; tough physical fitness and mental strength along with more human relationships that bring out a different side in us,” he adds.
Shahid Kapoor, Brand Ambassador, Reebok India says, “Being a man is not just about going to the gym and lifting heavy weights, it’s about really who you are, it’s about being strong and resilient, learning to deal with all aspects of life and I love the fact that Reebok is showcasing two different avenues of my personality, one being who I am at home as a father, as a husband, as opposed to how I am in the gym where I’m just a boy hitting the weights and doing what I love.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
