Brands
Shaadi.com stirs up Lucknow with giant kadhai ad
MUMBAI: Who knew a humble kitchen kadhai could cook up such a storm? Shaadi.com’s latest outdoor campaign in Lucknow has done just that, turning a beloved North Indian superstition into a citywide spectacle.
Partnering with Moms, the outdoor specialist from Madison World, the matchmaking platform unveiled a giant kadhai installation that instantly caught eyes and sparked conversations both on the streets and online. The campaign draws from the cheeky local saying, “Kadhai se kha liye? Shaadi mein baarish pakki!,” a superstition as familiar as it is funny.
By turning that everyday phrase into a playful visual, the campaign struck a chord with audiences who couldn’t resist stopping for selfies, laughs, and a touch of nostalgia. It was a perfect recipe for virality, a mix of wit, warmth and cultural flair.
“With this campaign, we wanted to showcase Shaadi.com’s relatable, light-hearted side in a way that truly connects with regional culture,” said Moms chief executive officer Jayesh Yagnik. “The kadhai idea taps into a shared superstition and turns it into a moment of joy and connection.”
Shaadi.com brand manager – creative and social Johanna Israni added, “Some of the best ideas come from simple memories. Sneaking a bite from the kadhai is a universal moment, and we just blew it up, literally, to bring a smile to everyone’s face.”
Conceptualised by Shaadi.com’s in-house creative team and executed with Moms, the campaign was further amplified digitally by Pulpkey. The result? A light-hearted outdoor activation that served equal parts nostalgia and novelty, proving that in advertising, sometimes all it takes is a good story, a great laugh, and one oversized kadhai.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
