Brands
Shaadi.com stirs up Lucknow with giant kadhai ad
MUMBAI: Who knew a humble kitchen kadhai could cook up such a storm? Shaadi.com’s latest outdoor campaign in Lucknow has done just that, turning a beloved North Indian superstition into a citywide spectacle.
Partnering with Moms, the outdoor specialist from Madison World, the matchmaking platform unveiled a giant kadhai installation that instantly caught eyes and sparked conversations both on the streets and online. The campaign draws from the cheeky local saying, “Kadhai se kha liye? Shaadi mein baarish pakki!,” a superstition as familiar as it is funny.
By turning that everyday phrase into a playful visual, the campaign struck a chord with audiences who couldn’t resist stopping for selfies, laughs, and a touch of nostalgia. It was a perfect recipe for virality, a mix of wit, warmth and cultural flair.
“With this campaign, we wanted to showcase Shaadi.com’s relatable, light-hearted side in a way that truly connects with regional culture,” said Moms chief executive officer Jayesh Yagnik. “The kadhai idea taps into a shared superstition and turns it into a moment of joy and connection.”
Shaadi.com brand manager – creative and social Johanna Israni added, “Some of the best ideas come from simple memories. Sneaking a bite from the kadhai is a universal moment, and we just blew it up, literally, to bring a smile to everyone’s face.”
Conceptualised by Shaadi.com’s in-house creative team and executed with Moms, the campaign was further amplified digitally by Pulpkey. The result? A light-hearted outdoor activation that served equal parts nostalgia and novelty, proving that in advertising, sometimes all it takes is a good story, a great laugh, and one oversized kadhai.
Brands
Tata Sons board set to approve Chandrasekaran’s third term as chairman: Reports
Chandrasekaran tipped for third term as Tata Group seeks steady hand at the helm
MUMBAI: The Tata Sons board is gearing up for a landmark meeting on February 24, with the spotlight on the re-appointment of N. Chandrasekaran as chairman. According to media reports, the board will consider several proposals, but the star item is Chandrasekaran’s potential third term, signalling continuity at the top of India’s most storied business group.
Chandrasekaran, popularly known as Chandra, has been at the helm of Tata Sons since January 2017. His current tenure concludes in February 2027, and the proposal on the table is for a five-year extension. The proposal comes from Noel Tata, chairman of Tata Trusts, and Venu Srinivasan, vice chairman of Tata Trusts, with board approval required to make it official.
Chandra’s journey with the Tata Group is a remarkable rise through the ranks. He started as an intern at Tata Consultancy Services, rose to chief operating officer in 2007, and became CEO in 2009 at the age of 46. He joined the Tata Sons board in 2016 and has been steering the group’s flagship companies ever since, holding chairmanships at Tata Steel, Tata Motors, Tata Power, Air India, Indian Hotels Company, and TCS itself.
A close aide of the late Ratan Tata, Chandrasekaran is widely seen as a steady hand capable of guiding the conglomerate through change while maintaining its long-standing ethos. Extending his term would reflect the Tata Trusts’ confidence in his strategic vision and the desire for stability at the group’s top echelons.
The board meeting on February 24 is expected to formalise the decision, marking another chapter in the Tata Group’s enduring story of leadership continuity and business ambition.
