Ad Campaigns
Shaadi.com launches new ad campaign for VIP Matchmaking service
Mumbai: Shaadi.com, the most trusted matchmaking site, has launched a campaign to promote its personalised and exclusive matchmaking services, VIP Shaadi.com. The platform has upped the ante by introducing a premium service for the elite looking for potential partners. The ad campaign, involving a TVC and a digital ad that features famous actor Ronit Roy, focuses on the benefits of using the elite matchmaking service.
Trusted by 5000+ HNIs and business families, VIP Shaadi.com is a unique endeavour with a team of skilled professionals arduously curating and verifying profiles of genuine people seeking serious marital prospects. Trust is essential in any marriage, and VIP Shaadi.com provides that for parents of eligible singles to safely manoeuvre through online matchmaking.
The membership service handpicks the profiles of the prospects, taking into consideration their lifestyle, core values, and familial environment, and arranges assured meetings. The 1000+ testimonials of successful marriages through VIP Shaadi.com boast five times higher success rates than any ordinary matchmaking service. The discreet profiles and 100 per cent confidentiality further strengthen the trust between the clients and consultants.
Shaadi.com VP marketing Adhish Zaveri said, “Our matchmaking service, VIP Shaadi.com, for the crème de la crème, provides exclusivity with the options for serious prospects along with compatibility via a thorough vetting process to verify genuine profiles. The human aspect in assistance while finding the perfect match results in increased chances of success. This venture is not only a matchmaking service but a surety of a successful companionship and further solidifies Shaadi.com’s position as India’s no.1 matchmaking platform.”
In one of the promotional videos, Ronit Roy approaches his daughter hand-in-glove with a consultant, acting sceptical about handing the matchmaking task to an agent. However the daughter, after looking at the profiles and conviction of the consultant, asks him to leave it to experts, highlighting the trust factor. In another advertisement, Ronit Roy lists the advantages of subscribing to VIP Shaadi.com.
Ronit Roy, who features in the campaign for VIP Shaadi.com, said, “The vision of VIP Shaadi.com complements very well with the needs of the new generation, which is very careful while treading through the marital aspect of their lives. The privacy features and premium consulting are a great way to establish trust. I’m pleased to associate with a pioneering brand like Shaadi.com which is India’s most trusted matchmaking platform.”
VIP Shaadi.com is a novel enterprise to find the perfect companion amidst uncertainty in the pool of matchmaking services. The VIP consultants make the complex process easier guiding you and maintaining confidentiality. The meticulous verification process aids the curation process, achieving a higher compatibility rate for the clients. It is an urbane outlook for the online matchmaking process, refining it for the newer generation.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
