MAM
SGF India announces lifetime reward for 127 Indian Olympians
Mumbai: SGF India (Spice Grill Flame) has conveyed thanks to all Indian Olympians who qualified for the Tokyo Olympics 2020 in a delicious way! The vegetarian restaurant chain announced free meals for a lifetime for all 127 Indian athletes at any SGF outlet across the country.
SGF founder Kewal Ahuja said, “This gesture is a small way to appreciate and applaud all our athletes who have made the entire nation so proud through their hard work and effort. We at SGF are full of joy in joining the celebration of this tremendous feat.” He further added saying that, “The motto at SGF has always been ‘health first’, we are positive that the athletes will enjoy the tasty, healthy and nutritious food.”
SGF India managing director Rajeev khakhra said, “We are full of pride to join the national celebration. We hope to add value to the journey of the athletes with this gesture. They are surely going to love the variety and taste.”
Launched in 2015, SGF is known for its vegetarian delicacies.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
