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SGA Capture Life wins rebranding mandate for Happy Forgings
Mumbai: Strategic Growth Advisors (SGA) has won the rebranding mandate for Happy Forgings. As a part of the mandate, the agency will craft the design and exclusive branding communications to highlight the brand’s visibility across platforms.
While Happy Forgings is known to offer technologically advanced component manufacturing, SGA Capture Life is a collaboration between Strategic Growth Advisors and Capture Life to provide branding, design, digital media, website development, photography, and coffee table books services.
“SGA Capture Life will enhance Happy Forging’s creative vision and develop a narrative of its innovation through its brand initiatives,” said the statement.
Speaking on the association, SGA Capture Life branding & design practice head Namrata Rupani said, “We are very delighted to collaborate with Happy Forgings and will be focusing on creating a strong brand narrative across platforms. Their endeavor will be to add value to the 40 years of brand equity with their rebranding initiatives.”
“Our design competency will strengthen their brand communication among their stakeholders, partners, and clients. We are keen to leverage our branding expertise to recreate their brand ethos and outlook that defines and aligns with their vision and mission,” added Rupani.
SGA co-founder and executive director Kevin Shah said, “This is in line with our strategy to create a unique value proposition with communication as the centerpiece to offer creative, financial and media offerings for our clients. This mandate reinforces our collaborative approach to give best-in-class service offerings to our clients at SGA.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
