MAM
Seventynine launches analytics service for marketers
MUMBAI: In order to expand its product offerings, the mobile ad network Seventynine has launched its Analytics service.
Seventynine’s analytics is available on Android and HTML5. It will help track and analyse consumer behaviour.
According to the company, the Analytics service provides “in-depth” engagement analysis that gives marketers detailed information on consumer engagement with their application. It features a real-time dashboard, device analytics with device database in AsiaPac, AJAX-powered widget zed user interface, multiple file export options and supplements support with redundancy and backup of customer data.
Seventynine will soon be announcing Analytics for iPhone, iPad, Blackberry and Windows Phone.
Seventynine head – products Abhijeet Kunder said, “Seventynine analytics will not only empower the app developers to track traffic, interest and consumption of their application across metrics such as geography, demographics, devices and brands but would also enable access to business insights such as M-commerce tracking, sales conversion tracking and predictive analytics. We are a data driven business, consistently striving to help businesses analyze data better to foster profitability.”
The company will soon launch Predictive Analytics engine that will analyse data to identify trends, patterns and relationships that exist within data to preempt and foresee significant insights into mobile businesses.
Seventynine app analytics service also houses Install-tracking instrument for Android Apps hosted on the Google Play Store. This feature allows campaign optimisers to measure performance from various publishers, affiliates and networks right from their dashboard, thereby driving organic growth, the company said.
Seventynine head-technology Mustali Kachwala added, “In addition to analytics, Seventynine’s Ad Platform brings unrivaled optimisation features and engaging ad formats to power advertiser campaigns. It is a compelling tool for businesses to push for maximum yield. The aim has always been to provide formidable targeting constructs that furnish high flexibility, yet at the same time facilitate objective-driven campaign management functionality for campaign directors.”
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
