MAM
Seventynine launches analytics service for marketers
MUMBAI: In order to expand its product offerings, the mobile ad network Seventynine has launched its Analytics service.
Seventynine’s analytics is available on Android and HTML5. It will help track and analyse consumer behaviour.
According to the company, the Analytics service provides “in-depth” engagement analysis that gives marketers detailed information on consumer engagement with their application. It features a real-time dashboard, device analytics with device database in AsiaPac, AJAX-powered widget zed user interface, multiple file export options and supplements support with redundancy and backup of customer data.
Seventynine will soon be announcing Analytics for iPhone, iPad, Blackberry and Windows Phone.
Seventynine head – products Abhijeet Kunder said, “Seventynine analytics will not only empower the app developers to track traffic, interest and consumption of their application across metrics such as geography, demographics, devices and brands but would also enable access to business insights such as M-commerce tracking, sales conversion tracking and predictive analytics. We are a data driven business, consistently striving to help businesses analyze data better to foster profitability.”
The company will soon launch Predictive Analytics engine that will analyse data to identify trends, patterns and relationships that exist within data to preempt and foresee significant insights into mobile businesses.
Seventynine app analytics service also houses Install-tracking instrument for Android Apps hosted on the Google Play Store. This feature allows campaign optimisers to measure performance from various publishers, affiliates and networks right from their dashboard, thereby driving organic growth, the company said.
Seventynine head-technology Mustali Kachwala added, “In addition to analytics, Seventynine’s Ad Platform brings unrivaled optimisation features and engaging ad formats to power advertiser campaigns. It is a compelling tool for businesses to push for maximum yield. The aim has always been to provide formidable targeting constructs that furnish high flexibility, yet at the same time facilitate objective-driven campaign management functionality for campaign directors.”
Digital
Galgotias apologises after AI summit robot sparks backlash, blames ‘ill-informed’ representative
University says no intent to misrepresent innovation
NEW DELHI: Galgotias University has issued a formal apology after a controversy over a robotic dog displayed at the India AI Impact Summit led to scrutiny, backlash and the university’s exit from the venue.
In a statement released on Tuesday, the university said it “apologises profusely for the confusion created” at the summit, attributing the episode to an “ill-informed” representative manning its pavilion. The individual, it said, was unaware of the product’s technical origins and was not authorised to speak to the media.
The controversy erupted after online users identified the robotic dog as the Unitree Go2, a commercially available model made by Unitree Robotics, contradicting claims made during the event about its development.
Galgotias said there was “no institutional intent to misrepresent this innovation” and reiterated its commitment to academic integrity and transparency. It added that it had vacated the stall in line with organisers’ sentiments.
Events at the summit venue, Bharat Mandapam, took a dramatic turn as electricity to the Galgotias pavilion was cut, followed by barricades being installed around the stall. A video circulated by PTI showed workers at the site saying they were acting on instructions from their supervisor.
Summit organisers have yet to issue a detailed public explanation outlining the sequence of decisions that led to the stall’s shutdown, even as the incident fuels wider debate around claims, verification and accountability at high-profile technology showcases.
