MAM
Seventynine launches analytics service for marketers
MUMBAI: In order to expand its product offerings, the mobile ad network Seventynine has launched its Analytics service.
Seventynine’s analytics is available on Android and HTML5. It will help track and analyse consumer behaviour.
According to the company, the Analytics service provides “in-depth” engagement analysis that gives marketers detailed information on consumer engagement with their application. It features a real-time dashboard, device analytics with device database in AsiaPac, AJAX-powered widget zed user interface, multiple file export options and supplements support with redundancy and backup of customer data.
Seventynine will soon be announcing Analytics for iPhone, iPad, Blackberry and Windows Phone.
Seventynine head – products Abhijeet Kunder said, “Seventynine analytics will not only empower the app developers to track traffic, interest and consumption of their application across metrics such as geography, demographics, devices and brands but would also enable access to business insights such as M-commerce tracking, sales conversion tracking and predictive analytics. We are a data driven business, consistently striving to help businesses analyze data better to foster profitability.”
The company will soon launch Predictive Analytics engine that will analyse data to identify trends, patterns and relationships that exist within data to preempt and foresee significant insights into mobile businesses.
Seventynine app analytics service also houses Install-tracking instrument for Android Apps hosted on the Google Play Store. This feature allows campaign optimisers to measure performance from various publishers, affiliates and networks right from their dashboard, thereby driving organic growth, the company said.
Seventynine head-technology Mustali Kachwala added, “In addition to analytics, Seventynine’s Ad Platform brings unrivaled optimisation features and engaging ad formats to power advertiser campaigns. It is a compelling tool for businesses to push for maximum yield. The aim has always been to provide formidable targeting constructs that furnish high flexibility, yet at the same time facilitate objective-driven campaign management functionality for campaign directors.”
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
