MAM
Services sector accounts for half of India’s GDP: Prasad
MUMBAI: In the session dedicated to the services sector at the AAAI Diamond Jubilee seminar, TV Today chief executive officer G Krishnan said that the two things on everyone’s mind today were jobs and the Sensex.
He said that 2004 had been a great year for jobs in India in the IT, BPO, telecom, retail and financial services sector. On the other hand, a query that most seem to have is – Now that the Sensex has crossed the 7000 mark, when will touch 8000?
“The services sector accounts for half of India’s GDP, which can be touted as a watershed in the Indian economy. This sector is growing at a fast pace. Be it in the tangible or intangible form, the services sector has transgressed all forms,” Krishnan said.
The speakers for this session were Birla Sun Life Asset Management Co. CEO S V Prasad and Airtel chief marketing officer Atul Bindal.
Prasad said that since today there was easy availability of finance, there is a rising affordability among consumers. There is a rise in the per capita income and change in lifestyle of most Indians. “Outsourcing has seen a rampant growth and India’s talent pool is driving the global economy. Also, the Indian equity in the market is getting better. This is what is driving the growth in the Indian services sector,” he said.
Bindal said that the growth in the telecom sector has happened in the last two years. “As of June 2005, India has 47.7 million fixed line subscribers, 56.9 wireless subscribers and 104.6 telecom subscribers,” he said.
Airtel has mono brand architecture across India. Bindal listed out the key shifts and trends in the market that will ascertain the future of brand Airtel. They are:
Moving from brand = image to brand = experience
Less rivalry among the players
Challenge of scooping the next 100 million subscribers
Changing the buying behaviour of customers from handset, plan, and service provider (in that order) to service provider, plan and handset.
Non-voice will be the differentiator
Strategic partnerships for content (Bollywood), and
Technology led media planning and delivery.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
