MAM
Sensodyne launches first TV ad for its toothbrush portfolio
NEW DELHI: Sensodyne, an oral health brand from the house of GSK Consumer Healthcare has launched its first-ever TV campaign to push its toothbrush portfolio. The effective & gentle care campaign attempts to break the common perception that hard brushing is imperative for effective cleaning and educates people on the importance of choosing the right toothbrush like Sensodyne.
The campaign has been brought alive with a simple storyline in eight languages. The film begins with a woman vigorously brushing her teeth and showing some concern for her oral health. The TVC goes on to introduce Sensodyne brush, which is specially crafted with soft round tip bristles – which not only cleans effectively but is also gentle on teeth and gums.
GSK Consumer Healthcare area marketing lead – oral care Anurita Chopra elaborated, “People want to choose the best for their oral health. However, there are still many misconceptions regarding the choice of toothbrush & brushing technique. Being a trusted oral health care brand, we want to educate consumers on the importance of choosing the right toothbrush. This campaign attempts to dispel the common perception that hard brushing is needed for effective cleaning and positions Sensodyne toothbrush as a specialist brush for best care of teeth and gums”.
GSK Consumer Healthcare introduced low-cost Sensodyne daily care toothbrushes with premium credentials in 2018 in India. Overall India's toothbrush market is extremely big with a lot of organised and unorganised players operating at multiple price-points.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
