Brands
Senco strikes gold with sparkling new store in Hazaribagh
MUMBAI- Hazaribagh is glittering a little brighter this week and it’s not just the winter sun. Senco Gold & Diamonds, one of India’s biggest names in fine jewellery, has opened its first-ever store in Hazaribagh, marking its expanding footprint across Jharkhand, where it now operates eight stores.
The new showroom, located on PTC Road near PTC Ground, Matwari, spans an impressive 5,500 sq. ft., and brings with it Senco’s trademark blend of traditional craftsmanship and contemporary design flair. Inside, customers will find everything from bridal finery to everyday adornments, with the brand’s hallmark collections Shagun, Aham, Everlite and 9kt taking centre stage.
What Senco has attempted with the Hazaribagh store is more than just retail expansion; it’s cultural curating. “Each region in India holds a distinct charm, and we try to capture that essence in the jewellery pieces we create inspired by the traditions and people of that area,” said Senco Gold & Diamonds director Joita Sen adding that the brand is delighted to bring its design legacy to the city.
The new outlet operates under Senco’s FOCO model (Franchise Owned, Company Operated) and is owned by Jagriti Sen and Samrat Chaudhuri, a partnership that aims to ensure the brand’s high standards remain uncompromised.
“We are very excited to share the unique Senco in-store experience with locals here,” said Chaudhuri, noting that the store aims to become part of the region’s jewellery traditions and family celebrations.
Senco Gold & Diamonds currently boasts over 192 stores across India, steadily strengthening its presence both domestically and internationally. The Hazaribagh launch is another glittering link in a chain that continues to shine brighter with every new region it steps into.
With its sweeping design catalogues, carefully curated collections, and a legacy trusted for generations, Senco’s arrival is set to make Hazaribagh sparkle, one handcrafted piece at a time.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
