Brands
Senco Gold & Diamonds sparkles with 11:11 offer
MUMBAI: Luck is written in the stars, and Senco Gold & Diamonds is helping you wear it. The jewellery brand has unveiled its Infinity Abundance offer to celebrate the astrologically auspicious date 11:11 (November 11), believed to symbolise prosperity, manifestation and infinite possibilities.
Running from November 5 to 11, the week-long campaign invites customers to align with the universe’s good fortune by investing in glittering treasures. Shoppers can enjoy up to Rs 1,111 cashback per gram on gold jewellery and up to 11.11 per cent off on diamond value across all Senco stores and the brand’s official website.
“When we align ourselves with the stars, we open our lives to the energy of good fortune,” said Senco Gold & Diamonds director and head of marketing & designs Joita Sen. “At Senco, we see 11:11 as a gateway to new beginnings and abundance. Our gold and diamonds reflect that cosmic brilliance, helping people attract and manifest prosperity.”
The campaign turns the mystical alignment of 11:11 into a celebration of positivity and hope, blending astrology with artistry. As the stars promise abundance, Senco’s sparkle ensures you look the part while welcoming it.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
