Brands
Senco Gold & Diamonds sparkles with 11:11 offer
MUMBAI: Luck is written in the stars, and Senco Gold & Diamonds is helping you wear it. The jewellery brand has unveiled its Infinity Abundance offer to celebrate the astrologically auspicious date 11:11 (November 11), believed to symbolise prosperity, manifestation and infinite possibilities.
Running from November 5 to 11, the week-long campaign invites customers to align with the universe’s good fortune by investing in glittering treasures. Shoppers can enjoy up to Rs 1,111 cashback per gram on gold jewellery and up to 11.11 per cent off on diamond value across all Senco stores and the brand’s official website.
“When we align ourselves with the stars, we open our lives to the energy of good fortune,” said Senco Gold & Diamonds director and head of marketing & designs Joita Sen. “At Senco, we see 11:11 as a gateway to new beginnings and abundance. Our gold and diamonds reflect that cosmic brilliance, helping people attract and manifest prosperity.”
The campaign turns the mystical alignment of 11:11 into a celebration of positivity and hope, blending astrology with artistry. As the stars promise abundance, Senco’s sparkle ensures you look the part while welcoming it.
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.






