Brands
Senco Gold & Diamonds sparkles with 11:11 offer
MUMBAI: Luck is written in the stars, and Senco Gold & Diamonds is helping you wear it. The jewellery brand has unveiled its Infinity Abundance offer to celebrate the astrologically auspicious date 11:11 (November 11), believed to symbolise prosperity, manifestation and infinite possibilities.
Running from November 5 to 11, the week-long campaign invites customers to align with the universe’s good fortune by investing in glittering treasures. Shoppers can enjoy up to Rs 1,111 cashback per gram on gold jewellery and up to 11.11 per cent off on diamond value across all Senco stores and the brand’s official website.
“When we align ourselves with the stars, we open our lives to the energy of good fortune,” said Senco Gold & Diamonds director and head of marketing & designs Joita Sen. “At Senco, we see 11:11 as a gateway to new beginnings and abundance. Our gold and diamonds reflect that cosmic brilliance, helping people attract and manifest prosperity.”
The campaign turns the mystical alignment of 11:11 into a celebration of positivity and hope, blending astrology with artistry. As the stars promise abundance, Senco’s sparkle ensures you look the part while welcoming it.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
