MAM
Senco Gold & Diamonds rolls ‘Shine On’ campaign for new ‘AHAM’ collection
MUMBAI: Senco Gold & Diamonds, one of the fastest-growing jewellery retail chains in India, has rolled out a new brand campaign “Shine On” featuring former Indian cricketer Sourav Ganguly who is also the brand ambassador of Senco Gold & Diamonds since 2015. In a new TVC for AHAM, a new range of men’s jewellery from Senco Gold & Diamonds, Ganguly will be playing a role of his own life – how he outplays the rivals and silences the critics.
In a glittering event in Kolkata, ‘Prince of Calcutta’ Sourav Ganguly and Senco Gold & Diamonds executive director Suvankar Sen unveiled the new range of “AHAM” collection.
AHAM means “ego”, Ego for being a self-made gentleman, having self-respect and being respected, adored and looked upon in the society for his achievements. AHAM means “ego”, for earning well with respect to becoming financially stable. AHAM means “ego” for having a sense of style and elegance & for being very confident at every step of life. AHAM means “ego” for living successfully and becoming the heart of every party. AHAM means “ego” for being modern in every way but still connected to his traditional roots and values.
The brand AHAM, embodies the spirit of self-confidence along with the desire to succeed. Who embodies other than Sourav Gaungly? In this category, a self-made ace cricketer, an astute captain and one of the best thinking minds in India. Today’s youth who are hungry to succeed can easily relate to him and draw inspiration. AHAM is just not a style statement, a vision to move in dada’s path and become successful in life.
The idea of the campaign is based on the persona and the charisma of such a gentleman who is always shining brightly. The tagline “SHINE ON” signifies the inherent encouragement to become successful.
Speaking on the occasion of launching the new marketing campaign – “Shine On”, Senco Gold & Diamonds executive director Suvankar Sen said, “Sourav Ganguly is our brand ambassador since 2015. He embodies the spirit of AHAM, which celebrates the man who has that sharp edge over others, who dazzles the world with his success. People may criticise him, but his outstanding performance silences the critics. His brilliance lets him rise above mediocrity. For him, a century is not enough. Even his rivals admire him when he outplays them. He is not afraid of failure because he excels beyond expectations. He is equally versatile, excelling at whatever he does in his own unique style, with impeccable class and elegance. This is the spirit of Aham, which means “self” or “ego” and Sourav Ganguly represents every self-made man who is comfortable being himself and letting his “aham” shine.”
AHAM, the new men’s collection from the house of Senco Gold & Diamonds offers a signature collection of rings, bracelets, cufflinks, ear-studs, chains, and pendants in diamond, gold & silver.
Brands
Tessolve lands a semiconductor veteran to drive its next big push
Ravi Kumar Chirugudu, who started his career at ISRO and has spent 35 years building chips and companies, joins the Bengaluru-based firm as president and chief operating officer
BENGALURU: Tessolve has never been shy about its ambitions. The Bengaluru-based engineering services firm already counts 18 of the world’s top 20 semiconductor companies among its clients, employs more than 3,500 engineers across 12 countries, and last year pocketed a $150m investment from TPG. Now it has hired the executive it believes can turn those assets into something bigger. Ravi Kumar Chirugudu, a 35-year semiconductor veteran who once built satellite payloads for ISRO and has since scaled engineering organisations across three continents, joins as president and chief operating officer, effective immediately.
THE MAN AND THE MANDATE
The appointment is, by any measure, a serious hire. Ravi Kumar Chirugudu comes to Tessolve after senior leadership stints at HCL Technologies, Altran and Wipro, where he managed large profit-and-loss portfolios and oversaw cross-regional teams. Over the course of his career, he has been instrumental in bringing more than 1,000 new products to market across the high-tech, energy and manufacturing verticals. Before the private sector claimed him, he began his working life as a scientist at the Indian Space Research Organisation, contributing to research and development in charge-coupled device technology and satellite payloads, a foundation that shaped everything that followed.
In his new role, he will lead Tessolve’s global growth strategy: expanding its engineering capabilities, deepening customer relationships and accelerating innovation across semiconductor and high-performance computing domains. The brief is broad, but the context is specific. Tessolve operates in the $550 billion global semiconductor market, and its recent moves, the acquisition of Germany’s Dream Chip Technologies and the TPG funding round, have sharpened both its reach and its expectations.
Srini Chinamilli, co-founder and chief executive of Tessolve, is characteristically direct about why Ravi Kumar Chirugudu was the choice:
“As we scale our global semiconductor and system engineering capabilities, Ravi’s appointment marks an important step forward. As global semiconductor demand continues to accelerate across industries, it is creating significant opportunities across the semiconductor lifecycle, from design, packaging, validation and systems integration. Ravi’s deep knowledge and leadership in this ecosystem brings the right mix of industry expertise, customer connect and execution capability, which will play a key role in strengthening our position as a trusted global engineering partner and reinforcing our market leadership.”
THE NEW ARRIVAL SPEAKS
Ravi Kumar Chirugudu, for his part, frames the move in terms of timing and culture, two factors that veteran executives tend to weigh as heavily as title or compensation:
“I am happy to join Tessolve at a time when the industry is rapidly evolving towards more complex, AI-driven systems. What stands out to me is its strong people-first culture and its commitment to bringing value to its customers. The strength of its global team, combined with its deep expertise in semiconductor innovation and next-generation product engineering, creates a solid foundation to build differentiated, scalable solutions. I look forward to working closely with the team to drive strategic growth and strengthen its role in shaping the global semiconductor ecosystem.”
The reference to AI-driven systems is not incidental. The semiconductor industry is in the midst of a structural reshaping, driven by the insatiable compute demands of artificial intelligence. For engineering services firms like Tessolve, which offers end-to-end capabilities from silicon design to packaged parts and invests in high-performance computing, high-speed interfaces, photonics and 5G, the moment is both an opportunity and a test. The company says it is well positioned to capture the next wave of industry growth. Ravi Kumar Chirugudu is now the person who has to prove it.
He came in from outer space, literally, and spent three decades learning how the semiconductor industry works from the inside out. Now Tessolve is betting that accumulated knowledge can help it cross the next frontier. In the $550 billion global chip market, the gap between ambition and execution is measured in engineering hours and leadership quality. Tessolve has just gone shopping for both.
