Brands
Senco Gold & Diamonds launches ‘PRIDECollection’
MUMBAI: Senco Gold & Diamonds, one of the largest jewellery retail chains of India, launched a special ‘PRIDE Collection’ as a gesture of support for the LGBTQ community.
A unique fashion show titled “Sphulingo – Freedom of Expression” with a group of transgender men and women led by well-known professor (college principal) & LGBT activist Dr Manabi Bandyopadhyay dressed as mythological characters from Indian epics, sashayed down the ramp at Senco Gold & Diamonds’ Mega Shop on CIT Road in Kolkata.
Senco Gold & Diamonds executive director Suvankar Sen said, “We have launched our Pride Collection in honour of the LGBT community, especially the transgender women on the occasion of Pride month. Many of these women have striven hard to achieve what they have in our society despite the odds stacked against them. We salute them and their indomitable spirits through this fashion show. The Pride collection, immaculately crafted and designed, would appeal to all sections of buyers we cater to with different varieties that we offer from our stable.”
The Pride Collection consists of uniquely designed gold and silver pendants named Trans Hearty, G-Rex and Less More.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
