MAM
Senco Gold & Diamonds introduces AI-powered Diwali prayer initiative for Lakshmi devotees
Mumbai: Senco Gold & Diamonds, India’s leading jewellery retailer having a legacy of over 80 years and with a national footprint of over 150 showrooms, announced the launch of a pioneering AI-powered initiative for Diwali 2023 in partnership with Mindshare India and the cutting-edge voice AI firm, HiVoco Content Tech Studios.
As part of this ground-breaking initiative, participants have the opportunity to receive a personalised prayer video seeking divine blessings from Goddess Lakshmi for prosperity during Diwali. And keeping with the tradition of purchasing gold during the auspicious days of Dhanteras and Diwali, there is also an opportunity to win a coveted Gold Coin from Senco Gold & Diamonds for people who are participating.
To participate, one simply needs to register on the website sencocelebrations.com by providing their name and email address. Upon completing the registration, the personalised prayer video by Acharya Shastri of Laxminarayan Mandir, Delhi shall be delivered to the participant’s email.
Senco Gold & Diamonds MD and CEO Suvankar Sen said, “Senco Gold & Diamonds is at the forefront of marrying tradition with technology. We’re taking a significant leap this festive season to connect with our audience by personalizing their experience with innovative AI solutions.”
Celebrating the traditional act of prayer and offering during Diwali, users receive personalised prayers for Goddess Lakshmi through synthetic voice videos crafted using their names and personalized Golden Cards are created for each participant as well.
HiVoco CEO Pritesh Chothani highlighted the transformative power of AI in marketing, stating, “Generative AI is revolutionizing how brands like Senco Gold & Diamonds interact with customers. Our collaboration for this Diwali campaign epitomizes how AI can cater to the individual at scale, making meaningful moments of engagement.
This innovative campaign not only underscores Senco Gold & Diamonds’ commitment to innovation but also showcases the immense potential of generative AI in revolutionizing customer-brand interactions. It stands as a testament to how modern technology can be harnessed to provide a personalized touch to festive traditions.”
Apple rarely announces minor updates with much fanfare, and iOS 26.4 is no exception. No dramatic redesigns, no flashy keynote moments. What it delivers instead is a focused set of improvements that sharpen the experience you already have. If that sounds underwhelming, spend a week with it. You will change your mind.
Apple Music Learns to Listen Better
The biggest shift in this update lives inside Apple Music. Apple has brought AI-powered playlist generation to the app, and it works on mood rather than genre. Type something like “rainy evening at home” or “running late on a Monday,” and it builds a playlist that actually fits. This is not algorithmic guesswork dressed up in new clothing. It genuinely reads the intent behind vague descriptions and responds well.
Alongside this, a new concerts feature scans your listening history and surfaces live events happening near you. It is a smart bridge between your digital music habits and real-world experiences. Apple is quietly making the case that a music app should do more than just play songs.
Shazam also gets a meaningful upgrade. It can now identify songs without an internet connection. This might sound like a minor convenience, but anyone who has tried to Shazam something at a crowded venue with patchy signal will tell you it is anything but minor. The feature works locally on-device, which also means it is faster.
CarPlay Gets Smarter Controls
CarPlay has been updated with deeper integration for intelligent voice assistants. The goal is to reduce how often drivers need to look at a screen or tap anything at all. You speak, things happen. It is a clear step toward making the driving experience safer without stripping away functionality. The integration feels natural rather than bolted on, which is a harder thing to achieve than it sounds.
The Fixes You Feel Every Day
This is where iOS 26.4 earns its keep. Keyboard responsiveness has been improved, and the difference is noticeable immediately. Typing feels more accurate and less combative. Accessibility features have been refined across the board, with better contrast options and adjusted spacing that makes the interface easier to read without forcing you into larger text sizes.
The Health app has also been updated. It now surfaces more actionable insights from your daily data rather than just displaying numbers. If your sleep patterns have shifted or your activity levels have changed, the app now contextualises that clearly instead of leaving you to interpret raw figures on your own.
These are the kinds of changes that do not photograph well for a press release. They also happen to be the ones that make your phone feel genuinely better to use.
A Few Other Additions
New emojis have been added in this update. They will find their way into your conversations faster than you expect. Family Sharing has also been updated, with more granular control over shared payments and subscriptions. If you share an Apple account with family members, this puts clearer limits on who can spend what, which has been a long-requested fix.
What This Update Actually Represents
iOS 26.4 is Apple doing what it does best when it is not trying to make headlines. Every addition here serves a clear purpose. The AI music features are genuinely useful. The CarPlay improvements address a real safety concern. The small UI fixes accumulate into a noticeably smoother daily experience.
There is no bloat. Nothing feels experimental or half-finished. That discipline is harder to maintain than it looks, especially as operating systems grow more complex with each passing year.
If you have been holding off on updating, this is the one worth installing.
