Ad Campaigns
Select CITYWALK pays tribute to Kargil martyrs
NEW DELHI: This year may be locked down, but the emotions are still alive as Select CITYWALK presents a special campaign on the occasion of Kargil Vijay Diwas. On the 26 July, our nation celebrates Kargil Vijay Diwas, in remembrance of the valiant soldiers who displayed exemplary courage in the face of the enemy and kept the tricolour flying high. Select CITYWALK, Delhi’s most admired shopping center has actively been a part of this day to pay tributes to those who laid down their lives in the service of the nation.
This will be the eighth year in the running when Select CITYWALK commemorates this day in a special way. While earlier occasions have been marked by musical tributes, film screenings, and felicitations for the brave men, this year, the day will be marked by the LET’s NOT FORGET campaign dedicated to our martyrs.
As part of its LET’s NOT FORGET tribute, Select CITYWALK will run a special campaign from the 24 to 26 July on its social media platforms, by remembering the heroes who lost their live by using excerpts from the letters of these exceptional men to their families, a short crowdsourced video and a contest. Through the contest, audiences will get a chance to get a copy of the biography of shaheed captain Vijayant Thapar, Vir Chakra, one of Kargil’s most remembered and celebrated heroes; penned and autographed by his father Col VN Thapar.
Select CITYWALK director and CEO Nimish Arora said, “Kargil Vijay Diwas is a momentous occasion for the nation, where our brave soldiers conquered formidable challenges to safeguard the honour and glory of the nation. We are forever indebted to their supreme sacrifice in the selfless service of the nation. Our aim through our special campaign LET’s NOT FORGET is to join the nation in paying tribute to our valiant soldiers and to
commemorate their great sacrifice in the best way possible. Kargil Vijay Diwas at Select CITYWALK has received tremendous participation and appreciation in the past few years and this year we have designed a digital campaign towards their participation.”
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