MAM
See the world in a new light with Lenskart’s game-changing BLU screen glasses
Mumbai: Lenskart, a premier eyewear retailer in India, introduces its latest innovation Lenskart BLU lenses. These innovative lenses are specifically designed to combat the negative effects of blue light exposure from digital devices.
In today’s digital age, the prevalence of blue light exposure has increased exponentially. Adults now dedicate roughly half of their day to digital screens, while a staggering 84 per cent of teenagers indulge in screen binge-watching sessions. Moreover, remote work has further intensified screen time, with 70 per cent of telecommuters reporting endless work hours. This overexposure impacts our sleep cycle and leads to various eye problems such as headaches, dry eyes and blurred vision.
Recognizing these issues, Lenskart has developed BLU Screen Glasses, which block up to 98 per cent of blue light, reduce glare and relieve eye strain with the help of anti-glare coating on the lenses. These lenses also offer protection against UV rays and ensure visual clarity by keeping dust and scratches at bay.
They are available for all, from zero power to those who don’t need vision correction to prescription lenses. They are also compatible with a vast selection of stylish frames, so you can protect your eyes without sacrificing your style.
With Lenskart BLU Screen Glasses, you can now give your eyes a much-needed break and transform the everyday viewing experience. Whether working long hours or enjoying your favourite TV shows, Lenskart BLU is now the perfect companion for eye protection and comfort.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
