Ad Campaigns
Seagram’s Royal Stag ropes in global icons for new campaign
NEW DELHI: Seagram’s Royal Stag has provided a global outlook to its philosophy of ‘Make it Large’ with a powerful new campaign that inspires audiences to achieve their dreams. Top global icons like Ranveer Singh, Rohit Sharma, Jasprit Bumrah, Kane Williamson, McDonald Wanyama, Diva Dhawan, and Young OHM have come together to put out a thought-provoking message – ‘Can a world that thinks large, ever be small?’
The film pivots on the narrative that pursuit of success has no boundaries and ‘large’ is limitless. This campaign has a special relevance now, for a world that thinks ‘large’ will emerge even stronger in these trying times.
The new campaign was conceptualised by Ogilvy India, directed by German director Julian Ticona Cuba, in partnership with Estonia-based production house Munchhausen, and shot across four countries. Adding to that, protagonists from six countries came together to make it a truly global film. The new campaign would be amplified via a 360-degree media plan.
Pernod Ricard India CMO Kartik Mohindra said “Royal Stag has always been an iconic brand with a young heart that motivates people to dream, achieve and make it large in life. Our latest campaign captures the spirit of today’s generation which does not hold back, embodies self-belief and is willing to go the distance to fulfil their dreams. The film captures this spirit and depicts how achievers from across the world rally around this inspiring philosophy.”
Ogilvy India CEO Kunal Jeswani said, "Can a world that thinks large, ever be small? The world is full of opportunity and when each of us strive to fulfil our potential, we live our lives like they were meant to be lived. Large.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
