MAM
Scoping review of traditional exercise in AI age
Mumbai: The integration of traditional exercise practices with advancements in artificial intelligence presents both challenges and opportunities. The dawn of the artificial intelligence age has undeniably reshaped numerous aspects of human life. While our reliance on technology has brought forth undeniable benefits, concerns regarding a decline in physical activity levels are rising. AI technologies offer innovative ways to enhance fitness routines, and traditional forms of exercise remain foundational for physical well-being.
The proliferation of AI-driven fitness apps, wearable devices, and virtual trainers has revolutionized the way individuals engage with exercise. These technologies offer personalized workout plans, real-time feedback, and data-driven insights, enticing users with promises of efficiency and effectiveness.
Values of traditional exercise
Traditional exercise, encompassing activities like running, swimming, and weightlifting, remains a cornerstone of physical and mental well-being. Traditional sports have been an integral part of human culture for centuries. It demonstrably improves cardiovascular health, reduces the risk of chronic diseases like diabetes and obesity, and enhances cognitive function. There are beneficial effects for mental health as well as physical health when it comes to exercise. It improves sleep, and stress relief, improves mood, increases energy and stamina, reduces tiredness, and can increase mental alertness.
AI as a role of potential enabler
Personalised training: AI-powered applications can analyze individual fitness data, movement patterns, and goals to create customized workout plans.
Virtual coaching and feedback: AI-powered virtual coaches can provide real-time feedback on form and technique, similar to a personal trainer, but at a lower cost and with greater accessibility.
Gamification and motivation: AI can integrate gamification elements into exercise routines, using rewards, badges, and leaderboards to increase motivation and adherence.
Wearable tech integration: Advancements in wearable technology, coupled with AI, can provide deeper insights into exercise performance.
Data privacy concerns: The use of AI in exercise requires careful data collection and management practices. Users should be informed about how their data is used and have control over its dissemination.
Challenges and opportunities
Overdependence on technology: Overreliance on AI-driven exercise programs could lead to a decline in intrinsic motivation and a disconnect from the natural joy of movement.
Accessibility and equity: Not everyone has access to sophisticated AI-powered equipment or high-speed internet required for some applications.
Data privacy concerns: The use of AI in exercise requires careful data collection and management practices.
AI-enhanced exercise solutions provide convenience and customization, they also raise concerns regarding privacy, data security, and overreliance on technology. The accessibility of AI-powered fitness tools may exacerbate existing health disparities, as not everyone has equal access to such resources. Virtual reality platforms can simulate outdoor environments for activities like running or cycling, enhancing the immersive experience of traditional exercise.
Future research
The effectiveness of AI in promoting long-term adherence, managing chronic conditions, and improving mental health. Even in the AI age, traditional exercise remains fundamental for physical and mental well-being.
The coexistence of traditional exercise and AI in the realm of fitness presents a dynamic landscape filled with both challenges and opportunities. While AI technologies offer innovative solutions for optimizing workouts, traditional exercise forms remain essential for promoting physical, mental, and emotional well-being. By utilizing AI’s potential as a tool for personalization, feedback, and motivation, we can usher in a future where exercise is more engaging, accessible, and effective for all.
The article has been authored by Gravolite director Paras Maheshwari.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
