Brands
SCoolMeal & Lil’Goodness partners with Swiggy’s ‘Hope, not Hunger’ campaign
MUMBAI: sCoolMeal & Lil'Goodness, a Bangalore-based kids’ food and nutrition start-up, is partnering with Swiggy's "Hope, not Hunger" campaign to provide nutritious, hygienic meals to the less privileged children in Bangalore. With public life and businesses coming to a standstill amid the nation-wide lockdown, there are people who depend on the daily wages to put a meal on the table for themselves and their families. As a socially responsible corporate, sCoolMeal & Lil'Goodness is committed towards extending its support to the nation’s fight against Covid19. The the company served 25,000 meals in the past week to underprivileged kids in Bangalore.
Lil’Goodness and sCoolMeal co-founder and CEO Harshvardhan said, "These are unprecedented times and we have a larger humanitarian responsibility to address the needs of the less privileged and less fortunate sections of the society. We are delighted to partner with Swiggy's ‘Hope, Not Hunger’ initiative to provide much-needed help to the needy. We are an early-stage start-up ourselves but we will continue to participate and collaborate in whatever way we could to overcome this COVID 19 pandemic soon and contribute to the wellbeing of our nation.”
Also, sCoolMeal ensures thermal screening of its entire staff regularly and maintains the highest standards of hygiene and food safety to ensure that only the best food reaches our kids. The menu is designed scientifically to provide the right boost of essential nutrients to strengthen the immunity of the kids during these times. Safety being of paramount importance, SCoolMeal has ensured that its operations staff is taken care of in these tough times. SCoolMeal recently got re-certified for ISO-22000 (2018), a testimony to the high standards of hygiene and food safety is followed.
sCoolMeal has a differentiated model for providing fresh online subscription-based meals to kids in schools and daycare centres across Bangalore. Currently, we are serving 55 schools in Bangalore; sCoolMeal is rapidly scaling up its reach across the city- increasing the coverage of schools, daycare centres, sports training centres, and kids activity centres. While the current pandemic episode has severely affected business for a start-up like sCoolMeal, the founders are optimistic that once things come back to normal, the promise of safety, hygiene and nutrition that sCoolMeal follows will strengthen its value proposition to parents.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
