Brands
SCoolMeal & Lil’Goodness partners with Swiggy’s ‘Hope, not Hunger’ campaign
MUMBAI: sCoolMeal & Lil'Goodness, a Bangalore-based kids’ food and nutrition start-up, is partnering with Swiggy's "Hope, not Hunger" campaign to provide nutritious, hygienic meals to the less privileged children in Bangalore. With public life and businesses coming to a standstill amid the nation-wide lockdown, there are people who depend on the daily wages to put a meal on the table for themselves and their families. As a socially responsible corporate, sCoolMeal & Lil'Goodness is committed towards extending its support to the nation’s fight against Covid19. The the company served 25,000 meals in the past week to underprivileged kids in Bangalore.
Lil’Goodness and sCoolMeal co-founder and CEO Harshvardhan said, "These are unprecedented times and we have a larger humanitarian responsibility to address the needs of the less privileged and less fortunate sections of the society. We are delighted to partner with Swiggy's ‘Hope, Not Hunger’ initiative to provide much-needed help to the needy. We are an early-stage start-up ourselves but we will continue to participate and collaborate in whatever way we could to overcome this COVID 19 pandemic soon and contribute to the wellbeing of our nation.”
Also, sCoolMeal ensures thermal screening of its entire staff regularly and maintains the highest standards of hygiene and food safety to ensure that only the best food reaches our kids. The menu is designed scientifically to provide the right boost of essential nutrients to strengthen the immunity of the kids during these times. Safety being of paramount importance, SCoolMeal has ensured that its operations staff is taken care of in these tough times. SCoolMeal recently got re-certified for ISO-22000 (2018), a testimony to the high standards of hygiene and food safety is followed.
sCoolMeal has a differentiated model for providing fresh online subscription-based meals to kids in schools and daycare centres across Bangalore. Currently, we are serving 55 schools in Bangalore; sCoolMeal is rapidly scaling up its reach across the city- increasing the coverage of schools, daycare centres, sports training centres, and kids activity centres. While the current pandemic episode has severely affected business for a start-up like sCoolMeal, the founders are optimistic that once things come back to normal, the promise of safety, hygiene and nutrition that sCoolMeal follows will strengthen its value proposition to parents.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
