Brands
Schmooze, the meme-based dating app from Stanford launches in India
Mumbai: With an aim to disrupt India’s cluttered online dating segment and resonate with the expressive Gen Z, Schmooze, an innovative meme-based dating app, has launched in India with a unique approach that prioritises humour, authenticity, and genuine connections. Having effectively engaged with the Indian audience on various social media platforms, Schmooze enters the Indian market with a profound understanding of the prevailing meme culture. The app is positioned to provide a rejuvenating and meaningful avenue for Indian users to navigate the journey of love, aspiring to foster connections that are both heartfelt and enjoyable.
Unlike traditional dating platforms, Schmooze sets itself apart by encouraging users to spark conversations through swiping and sharing relatable, amusing memes as icebreakers. This innovative approach strikes a chord with the younger generation, which places a premium on both humour and authentic self-expression. Additionally, recognizing the common pitfalls of online dating, where users often present idealized versions of themselves leading to mismatches and disappointment during actual dates, Schmooze’s AI comprehends users’ personalities, preferences, and traits based on their meme interactions. This understanding enables the app to accurately predict user characteristics and subsequently offer compatible matches. By seamlessly integrating memes and cutting-edge technology, Schmooze aims to foster connections that are not only fun but also grounded in genuine compatibility.
Since its inception, the platform has received remarkable traction, facilitating over 3.5 million matches, engaging in 50 million meme swipes, and celebrating over 1000 success stories. What makes it such a success is its dynamic algorithm where individuals who share a common sense of wittiness and vibe are united across geographical boundaries.
Commenting on the launch, Schmooze co-founder Vidya Madhavan said, “Our journey began with a recognition – that the younger generation communicates its thoughts, emotions, and life experiences through the language of memes. So we harnessed AI to extract what the language of memes say about people’s preferences to help them laugh their way to love. Schmooze isn’t just about matching; it’s about providing a space where humour becomes the bridge to forging meaningful relationships.”
The rise of meme culture has transformed the way people communicate and share experiences. Memes have evolved from simple internet jokes to a universal language that transcends cultural and linguistic barriers. The app capitalises on this phenomenon by using memes as a tool for fostering connections. By harnessing the power of memes, Schmooze has turned humour into a powerful catalyst for creating meaningful relationships.
Founded by visionary co-founders Vidya Madhavan, Abhinav, Anurag, esteemed alumni of Stanford University and BITS Pilani, Schmooze is at the forefront of redefining online dating through the integration of memes, fostering meaningful connections that go beyond surface-level interactions. With an impressive track record of successful matches, meme swipes, and stories of genuine connection, Schmooze is dedicated to bringing laughter, connection, and love to the forefront of modern dating.
Brands
Centrum taps into daily fatigue with new Har Din Ko Kar Recharge campaign
New film highlights how a quick nutrient boost can turn everyday tiredness into energy
MUMBAI: In a bid to connect with India’s always-on lifestyle, Centrum has rolled out a new campaign titled ‘Har Din Ko Kar Recharge’, spotlighting the everyday struggle with fatigue and the need for simple, accessible wellness solutions.
The campaign, launched by Haleon, promotes Centrum Recharge, an effervescent energy drink mix designed to replenish essential micronutrients lost during daily activity. Priced at Rs 10 per sachet, the product combines Vitamin C, Vitamin B12, Magnesium, and Zinc to support energy, hydration, and immunity in a convenient format.
At the heart of the campaign is a light-hearted film that brings a relatable slice of life to the screen. It follows a tired young man who is unexpectedly challenged to a street game by a child. Initially reluctant, he turns to a Centrum Recharge sachet, after which his energy visibly returns, allowing him to join in with enthusiasm. The narrative neatly ties into the brand’s core message that small nutritional boosts can make a big difference in daily vitality.
Speaking on the launch, Haleon ISC head wellness & OTC Deepali Agarwal said the campaign aims to bring attention back to everyday energy and participation. She highlighted that modern routines often leave people feeling drained, and solutions like Centrum Recharge can help bridge nutritional gaps while encouraging a more active lifestyle.
The brand is also positioning the product as part of a larger push to democratise multivitamin consumption in India, especially at a time when micronutrient deficiencies remain widespread. With variants for both kids and adults and availability across retail, pharmacies, and quick commerce platforms, the company is betting on accessibility as a key growth driver.
The campaign will be amplified across digital and television platforms nationwide, supported by on-ground activations, sampling initiatives, and e-commerce visibility. As Centrum leans into the everyday energy conversation, its latest push makes a clear pitch. Staying energised, it suggests, might just be as simple as hitting refresh on your daily routine.
