MAM
SCHINDLER INDIA BAGS “BRAND OF THE YEAR” AND “INNOVATIVE PRODUCT OF THE YEAR” AWARDS 2020
Mumbai: A pioneer in bringing new and innovative offerings to the elevator and escalator industry, Schindler India, a 100% owned subsidiary of Schindler Group has bagged one of the prominent awards of the year- “Brand Of The Year” at the ‘Interior & Exterior’ (INEX) Awards 2020 that was organized by Realty Plus, held in Mumbai, January 2020. Adding on to its recognition, Schindler India was also presented with the “Innovative Product of the Year” Award for their DOOH services under Schindler’s Digital Business – the new advertisement and information solution for the elevators and escalators.
Schindler India is one of the leading brands in the escalator and elevator industry. Its innovative and environmentally-friendly access and transit-management systems make an important contribution to mobility in urban societies. Safety is a top priority at Schindler. They design and build their elevators and escalators keeping in mind the end-user safety and comfort to ensure every ride a peaceful journey.
Recently, the brand launched its DIGITAL OOH ADVERTISEMENT SOLUTIONS for elevators and escalators along with ‘SCHINDLER AHEAD’ which is the first fully digital closed-loop maintenance, emergency services, and information system. A new digital solution for elevators and escalators, enabling a whole range of new digital products and services.
Commenting on the occasion, Mr. Ashok Ramachandran – President, Schindler India & South Asia said, “We are extremely pleased to receive these prestigious awards and gain recognition for our work at such a huge platform. Our commitment to providing the best in class facilities and partners in India’s infrastructure overhaul is unwavering. Inspired by the vision of being the best service provider in the industry for its customers, Schindler will continue to develop highly innovative and user-friendly mobility solutions to move India – Safely & Reliably!”
Commenting on the introduction of Schindler Ahead to the audience, Mr. Amjad Sayyed, said, “More than one billion users across the globe, rely on Schindler's mobility solutions every day. The new Internet of Elevators & Escalators (IOEE) connectivity solution is a crucial element of Schindler’s digital platform and enables Schindler to better monitor, analyse and leverage data generated from its elevators and escalators. Timely and efficient management of these assets is critical for safety and customer satisfaction. The Predix based digital platform will enable Schindler to predictively identify, analyse and resolve possible service issues before they happen, reducing and eliminating downtime. With Schindler Ahead, we are changing the way we live and move.”
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
