MAM
Schindler India announces its new brand campaign ‘WE ELEVATE’
MUMBAI: Schindler India, a leading manufacturer of elevators and escalators launches its new brand campaign ‘We Elevate’. After completing 20 years in India, providing top of the line Urban Mobility solutions, Schindler India which is the first multinational company to have an elevator & escalator manufacturing plant in the country as well as a corporate R&D Centre and Schindler University at its Chakan facility in Pune has defined a new vision that the company aspires to achieve.
The new claim, ‘We Elevate’ Schindler aims at enhancing safety, elevating mobility in the urban world and attracting diverse talent. It is their promise towards People, Planet & Customers that is focused towards enhancing value for all its stakeholders as well as the environment.
Schindler always strives towards greener practices, invests in people, and ultimately makes a positive contribution towards the society.
Schindler India’s Brand Campaign -‘We Elevate’ features ‘Addressing the needs of all their stakeholders – Relevant’, ‘Affirming what they do for their customers and employees – Commitment, ‘Global alignment – Harmonize’, ‘A clear connection to what they do and their goal- Association’, ‘Setting the brand apart from the competition – Differentiation’ via innovation in both its products and services thereby becoming ‘The Customer’s First Choice’.
To achieve these objectives, their sustainability strategy focuses on six priorities:
To Enhance Safety |Create Values in Communities| Attract Diverse Talent |Lower Carbon Footprints| Increase Sustainability performance of Suppliers |Pioneer Smart Urban Mobility.
Talking about the new Brand Campaign, Mr. Ashok Ramachandran – President, Schindler India and South Asia, said, “We are pleased to introduce our new claim ‘We Elevate’ via our new brand campaign. While we at Schindler India are constantly aiming at enhancing our products, services, experience, our main goal is to also elevate and create value for people and continuously improve the quality of life in cities for all our stakeholders.
MAM
Collective Artists Network reshuffles talent leadership
Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.
MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.
Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.
Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”
Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”
The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.
