MAM
Schindler India and Times OOH join forces to redefine the in-lift advertising landscape
Mumbai: Schindler India has joined forces with Times Innovative Media Limited (Times OOH) a part of Times of India Group, India’s leading outdoor advertising company, to redefine in-lift advertising.
This partnership between industry leaders will empower brands to seamlessly convey their messages, offerings, and advertisements through strategically positioned in-lift 24×7 connected screens. These screens present an opportunity for real-time interaction in elevators with a captive audience within residential condominiums, households, and corporate premises. The estimated daily reach is at over 1 million impressions across major cities, including Mumbai, Pune, Bangalore, Hyderabad, Chennai, NCR, Kolkata, and Ahmedabad.
Schindler India CEO Nitin Chalke said, “Our elevators are evolving into compelling communication platforms and channels that can be served and managed from a single source, allowing us to share spectacular entertainment and essential information with passengers daily, enhancing in-lift digital advertising experiences.
Teaming up with Times OOH, a market leader in OOH advertising, we’re poised to revolutionize how brands connect with audiences. This collaboration brings cutting-edge technology and creative prowess to our in-lift digital screens, fostering captivating interactions. Times OOH’s proven track record in the Indian OOH advertising space aligns seamlessly with our commitment to innovation. Together, we’re set to elevate advertising within the confined spaces of elevators, creating memorable moments for viewers and unlocking new avenues for brands to shine.
With a growing number of residential complexes and office spaces across urban metropolises and tier one and tier two areas, the Indian DOOH advertising space is poised for exponential growth. This trend is further accentuated by the fact that elevators are naturally suited for OOH advertising. They’re confined spaces where people actively seek distractions, and ads can effortlessly capture their undivided attention.”
“Regarding our association, Times OOH president Shekhar Narayanaswami stated, ‘At Times OOH, our mission is to revolutionise untapped avenues with the potential to foster direct engagement between brands and their target audience. We find in-lift branding particularly fascinating as it provides an ample opportunity to create high-recall brand value through one-on-one communication. It’s a pleasure to collaborate with Schindler India, a standout player in their industry. With our extensive experience in managing premium spaces like airports, city media, and agency business, we view in-lift branding as another successful addition to our portfolio.”
“Schindler media network turns elevators into communication platforms. This revolutionary technology captivates an audience with in-lift advertising. Our partnership with Times OOH is an outcome of our shared commitment to keep the viewers and riders entertained and informed in the most impactful way.” said, Existing Installation Business senior vice president Tarunesh Mathur.
Brands
Samsung certifies 1,000 Maharashtra students in AI and coding
The South Korean electronics giant marks its first large-scale skilling push in the state, with women making up nearly half the national programme’s enrolment
PUNE: Samsung has put 1,000 students in Maharashtra through a certified training programme in artificial intelligence and coding, the largest such drive the South Korean electronics company has run in the state and a signal that corporate India’s skilling ambitions are moving well beyond the boardroom brochure.
The certifications were awarded under Samsung Innovation Campus (SIC), the company’s flagship corporate social responsibility programme, which launched in India in 2022 with the stated aim of democratising access to future-technology education. The 1,000 graduates were drawn from four institutions: 127 from Savitribai Phule Pune University, 373 from Pimpri Chinchwad University, 250 from D.Y. Patil University’s Ramrao Adik Institute of Technology and 250 from Anjuman-I-Islam’s Kalsekar Technical Campus. All completed training in either AI or coding and programming, the two disciplines Samsung has identified as the critical pillars of the digital economy.
The programme does not stop at technical training. Soft-skills development and career-readiness modules are baked into the curriculum, a deliberate attempt to close the gap between what universities teach and what employers actually want.
“India’s digital growth story will ultimately be shaped by the quality of its talent pipeline,” said Shubham Mukherjee, head of CSR and corporate communications at Samsung Southwest Asia. “As technologies like AI move from the periphery to the core of industries, skilling must evolve from basic training to building real-world capability. This milestone in Maharashtra reflects how industry and academia can come together to create a future-ready workforce that is both globally competitive and locally relevant.”
The Maharashtra drive sits within a rapidly scaling national effort. Samsung Innovation Campus trained 20,000 young people across India in 2025, hitting its stated target for the year. Women account for 48 per cent of national enrolments, a figure the company cites as evidence of its push for an inclusive technology ecosystem. The programme is implemented in partnership with the Electronics Sector Skills Council of India and the Telecom Sector Skill Council.
Samsung, which is marking 30 years in India this year, runs SIC alongside two other initiatives, Samsung Solve for Tomorrow and Samsung DOST, as part of a broader effort to build what it calls a generation of innovators with both the technical depth and the problem-solving mindset to thrive in a fast-moving digital world.
A thousand certified students is a tidy headline. Whether they find jobs that match their new skills is the harder question, and the one that will ultimately determine whether corporate skilling programmes like this one are genuine pipelines or well-photographed gestures.
