Ad Campaigns
Schaeffler returns with second edition of REPXPERT mobile training van campaign
Mumbai: Schaeffler India, a motion technology company, has returned with the second edition of its REPXPERT Mobile Training Van campaign. This program aims to upskill mechanics nationwide, specially designed for the commercial vehicle (CV) segment.
The first edition of REPXPERT Training Van tour in India was participated by over 2600 mechanics and proved to be a huge success. The mobile technical training unit covered over 9000 kilometers, reaching out to mechanics and automotive professionals in key markets across Northern, Central, and Western India, traversing eight states and 42 cities across the nation. The training program from Schaeffler is designed to offer exclusive, in-depth, hands-on training sessions for mechanics to equip them with the necessary skills to install and maintain vital replacement products correctly, enabling longer lifecycles.
Schaeffler India’s VP of automotive aftermarket Arbind Singh said: “We are excited to commence the second edition of our REPXPERT Training Van campaign across Central and Southern parts of India. Continuing with our innovative approach of on-the-go training, we aim to strengthen our relationship with our mechanic partners as well as reinforce our position as a trusted partner in the automotive community.”
The REPXPERT training van, featuring a product display area and a dedicated training room, will provide mechanics with a hands-on learning experience. Schaeffler’s technical experts will lead in-depth training sessions focused on Schaeffler’s automotive products. This initiative reflects Schaeffler’s commitment to promoting continuous learning and skill development in the industry.
The Schaeffler REPXPERT App will also be highlighted. It offers mechanics comprehensive product information and insights such as tightening torques, work values, and repair instructions. Garage professionals can access helpful tips to support their daily tasks. The app combines the REPXPERT online portal’s functions with mobile convenience and is available for free on iOS and Android for both smartphones and tablets.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
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“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
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Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
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Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
