MAM
Scarecrow M&C Saatchi creates an ‘Atmanirbhar’ film of an Untold Love Story.
New Delhi: The stories of Shirin-Farhaad, Laila-Majnu, Romeo-Juliet, Rose-Jack have been immortalised. Yet there is one love story that happens in every balcony of India since years, that has been unrecognised and untold.
Presenting a film that stays faithful to PM Modi’s clarion call for being ‘Atmanirbhar’ and also for the country’s spirit of staying safe. A film about THE UNTOLD LOVE STORY – CHAI & BARSAAT.
/p>
The intertwining of rains and a warm cup of tea is an integral and unmissable part of the Indian landscape. We cannot think of one without the other. So, as a part of self-expression and a passion, Scarecrow M&C Saatchi decided to bring this romance to the forefront this monsoon season.
Adhering to the spirit of ‘Atmanirbhar’, we created the entire film from scratch, in-house, literally. Right from ideation, scripting, direction, shooting, sound recording, sound engineering and post-production, everything has been done in the houses of the team.
The narration-based film beautifully captures the emotions of Chai and Barsaat, from the viewpoint of the shy Chai and her restlessness to meet the love of her life who appears once every year for 4 months. Chai shares her angst of waiting, the joy of hearing the arrival of her beloved and celebrating romantic moments with Barsaat.
Nidhi Bisht, the powerhouse behind the hit Bollywood film Dream Girl (2019) and also famous for her roles in Bisht, Please!, Kanika, Bachelors by TVF, voiced the character of a blushing Chai who reminisces about her love, Barsaat.
The official Launch Poster of the film features a captivating oil-painting done by the award-winning Mexico-born artist, Paul Bond, who is a maestro of blending surrealism with realistic atmospheres.
Manish Bhatt, Founder Director, Scarecrow M&C Saatchi, said “Chai & Barsaat is an eternal love story that everyone cherishes but few recognise. We found the opportunity to capture it for everyone to see and appreciate. And since the entire film was created entirely in-house, it gave us a firsthand opportunity to understand, celebrate and share this untold, novel love story.”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
