MAM
Scarecrow celebrates 2nd anniv with launch of design division
MUMBAI: Celebrating its second anniversary in style, Scarecrow Communications Ltd. announced the launch of a design division by the name Scarecrow Designs.
The new division will provide exclusive design solutions to various clients and will be headed by Kapil Tammal as design director.
Scarecrow Designs also endeavours to produce pure graphic design content on its own. The in house designers and talent from design schools would be roped in to create merchandise (t-shirts, bags, accessories etc), which will be showcased at the Scarecrow Art Gallery and on www.scarecrowdesigns.net
Due to the retail boom, mall culture and entry of many international lifestyle brands in India, design has become extremely imperative.
Many national/international brands, more often, avoid spending on full-fledged ATL campaigns due to media costs. But what they can‘t avoid spending on is to create a look, feel and imagery of the brand where design is sacrosanct.
The idea behind the new identity of Scarecrow Designs is based on the phenomenon crop circles, which have been the biggest design mysteries in the world.
Scarecrow Designs design director Kapil Tammal said, “Scarecrow Designs is not a conventional design house. Design for communication is what my team will focus on. Certain brands need to be looked from a design perspective, so along with the routine advertising ideas, the team will wear a designer‘s hat and think of ‘designs‘ as and when needed. I wanted to form this kind of a team since long, and today it‘s finally happening!”
Scarecrow founder director Raghu Bhat said, “This is a systematic attempt to broaden our communication offerings. It is also a recognition of the great design talent in Scarecrow. “
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
