MAM
Scarecrow bags creative mandate of Nestle’s upcoming brand
MUMBAI: Nestle India has appointed Scarecrow Communications as creative consultant for one of their soon-to-be launched brands.
The company and the agency have denied revealing any further details about the brand.
According to Scarecrow Communications founder director Manish Bhatt, the mandate was given based on the agency’s credentials—without any pitch involved
Scarecrow Communications founder director Raghu Bhat added, “To work on a Nestle brand, after just one year of launch, is an incredible boost for Scarecrow. But what has been a real eye-opener is the receptivity, the courage of conviction and lengths to which the Nestle team goes, in the pursuit of a great creative idea. We thank Nestle India Brand team (Virat Mehta and team) for keeping the faith and hope to repay their confidence with communication that moves hearts as well as the market share needle.”
Manish Bhatt also stated, “Nestle is one of the most trusted and legendary brand in the world. Everyone has born and brought up using Nestle products at the various stages of the life span. Nestle India considering Scarecrow as its Creative Consultant for one of its brands is really overwhelming. And we, at Scarecrow will put our best to fulfill the expectations from Nestle India in terms of creating effective
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
