MAM
Scarecrow and Only Vimal observe No Tie Day today
MUMBAI: The textile brand – Only Vimal – has launched a new campaign to reach out to the newer, younger generation of formal wear users.
The campaign No Tie Day to be held today has been conceptualised by Scarecrow for the brand after a study and market feedback pointing to a clear shift in preferences among the formal wear users (read corporate).
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Through the campaign, the brand aims to serve the day as that momentous occasion when people will discard their ties, thereby acting upon the larger thought of liberating themselves from their existing boring formal wear. To gain momentum various activities have been launched such as the tie burning party where people are called to burn ties (literally) and witness the launch of the informal range of ‘Only Vimal‘. These tie burning parties will be held in nine Indian cities. There is also a nationwide one-day boycott of ties, so that people living outside these cities can also participate.
A set of eight viral videos and a especially composed No Tie Day anthem were made to create the buzz around the day. The micro-site, www.vimalunformal.com was the centre point of all No Tie Day activity. On-ground, especially designed tie collection vans visited corporate parks and engaged people in playing tie-killing games. On Facebook a fun app called tie obituary contest was created, where people could write a fun obituary for ties and celebrate their demise.
The campaign is promoted through radio, digital, on-ground and print in select cities.
MAM
Manappuram Finance appoints Sreekanth P V as group head – operations
22-year veteran from Bajaj Finance to drive efficiency and customer experience.
MUMBAI: Manappuram Finance just upgraded its operations engine because when customer delight needs turbocharging, even the gold loans get a smoother ride. Manappuram Finance Ltd has appointed industry veteran Sreekanth P V as group head for operations & customer experience at the grade of president. In his new role, Sreekanth will lead efforts to strengthen operational efficiency, enhance customer experience, streamline processes, drive service innovation and scale the company’s digital ecosystems across all business verticals.
Sreekanth brings over 22 years of experience in operations management, digital platforms, product innovation and customer experience within the financial services sector. Most recently he served as deputy executive vice president for digital platforms at Bajaj Finance Ltd, where he led the development of a unified app and web platform strategy and built a cohesive digital ecosystem.
Manappuram Finance, chairman and managing director V. P. Nandakumar said, “We are pleased to welcome Mr Sreekanth P V to the leadership team. He brings extensive experience in operations management, digital platforms and customer experience. As we continue to strengthen our operational capabilities and enhance customer engagement, his expertise will play an important role in driving efficiency, innovation and service excellence across the organisation.”
The appointment reflects Manappuram Finance’s ongoing focus on building a stronger leadership bench and elevating operational standards as the company scales its lending and customer engagement capabilities.
In a sector where every rupee counts twice, Sreekanth isn’t just joining the team, he’s the new conductor making sure the entire orchestra of loans, digital flows and customer smiles stays perfectly in tune.
