Brands
Saya builds festive cheer with Rs 80 crore Grand Umbrella Campaign
MUMBAI: Festivals in India aren’t just about lights and laddoos, they’re also prime time for big-ticket investments. Riding this festive wave, Saya Group, a heavyweight in North India’s real estate sector, has unfurled its Grand Umbrella Campaign with a bold sales target of Rs 80 crore this season. At the heart of the push are two pillars: luxury homes for aspirational buyers and high-street commercial projects for savvy investors. With India’s festive buying sentiment running high, Saya is pitching itself as the brand that delivers both lifestyle value and wealth-creation potential.
Anchoring the campaign is Saya Gold Avenue in Indirapuram, a premium residential address packed with upscale amenities. Indirapuram has recently seen a spike in property prices, turning the area into an investment hotspot. With ready-to-move homes, immediate registry and possession, the project is designed to appeal to families seeking a blend of convenience and luxury.
Adding fuel to the Rs 80 crore drive are marquee commercial destinations Saya SouthX in Greater Noida West and Saya Piazza at Jaypee Wishtown, Noida. With premium brands already leasing space, these projects promise consistent footfall and attractive returns for investors.
To win buyers and investors, Saya has rolled out limited-time festive offers:
. Rs 5 lakh Croma vouchers for new homebuyers
. Flexible payment plans to ease ownership
. Special festive discounts on select projects
. Ready-to-move properties with immediate handover
These deals, Saya says, are designed not as gimmicks but as confidence-building measures in a competitive market.
“This campaign is not just about festive offers, it is about setting new benchmarks for how real estate brands engage with homebuyers and investors,” said Saya Group managing director Vikas Bhasin. “The festive season has always been a strong driver of sentiment in India, and with the Grand Umbrella Campaign, we are confident of crossing our Rs 80 crore revenue target this year.”
With more than 20 years of experience, Saya has built its reputation on timely delivery, premium construction quality, and a transparent approach. The Grand Umbrella Campaign, according to the group, reinforces these values by coupling festive offers with real investment opportunities.
Looking ahead, Saya expects this festive momentum to feed into its broader revenue pipeline for FY2025, strengthening its growth trajectory and cementing its standing as one of NCR’s most trusted developers.
After all, in India’s real estate landscape, festivals don’t just bring joy to homes, they also build the homes themselves.
Brands
India’s fastest-growing credit-on-UPI platform Kiwi appoints Sumeet Basrani as chief business officer
Fintech shifts from early adoption to mass distribution through bank and ecosystem partnerships
BENGALURU: Kiwi is gearing up for its next growth sprint, bringing in Sumeet Basrani as chief business officer to turn early traction into mass-market scale. The credit-on-UPI platform is now pivoting from product adoption to aggressive distribution, betting on deeper bank and ecosystem tie-ups to widen access.
Basrani arrives with over 15 years in cards and payments, with stints at CRED, OneCard, ICICI Bank and Visa. At CRED, he helped build and scale partnerships across credit cards, payments and lending with banks and financial institutions, experience Kiwi is now counting on as it looks to expand its footprint.
The mandate is clear: take credit on UPI from a promising innovation to a mass product. Kiwi is aiming to unlock access for millions, aligning its push with shifting consumer behaviour while moving from product strength to market scale.
“This is a natural next step for us. As we grow, it becomes important to have leadership that can translate market shifts into clear business and product decisions. Sumeet understands how banks, networks and consumer platforms intersect, which is exactly where Kiwi is building. His experience in scaling businesses will be critical as we take credit on UPI to a much larger audience,” Siddharth Mehta, co-founder, Kiwi, said.
Basrani sees a market on the cusp. “Credit on UPI is at an inflection point; early adoption is visible, but the real opportunity lies in embedding credit seamlessly into everyday payments, while expanding access to credit. Kiwi is well-positioned to lead this shift, and the next phase will be about scaling distribution and unlocking new use cases for credit,” he said.
Founded as Gokiwi Tech, the startup is positioning itself at the centre of India’s evolving payments stack. It was the first to offer credit on UPI via RuPay cards in partnership with banks, and has already issued over 2 lakh such cards in under two years. The ambition is blunt: become the leading issuer of RuPay credit cards by 2026.
With leadership muscle added and distribution in focus, Kiwi is no longer just testing the waters. It is diving headfirst into the race to own credit on UPI at scale.
