Brands
Say it with a Heart, Korean style with Mia by Tanishq: A mini Sarang Hearts assortment
Mumbai: With millennials and Gen Z increasingly hooked on K-dramas and K-pop, there’s a lively wave of deep-rooted influence extending beyond fashion, beauty, and language, significantly shaping various facets of Indian cultural habits. Hopping on the trend, Mia by Tanishq fashionable jewellery brand is excited to introduce Sarang Hearts, a captivating mini-assortment that pays homage to the multifaceted allure of Korean culture, affectionately known as the Hallyu or Korean Wave, which has enchanted enthusiasts across India. This collection serves as a vibrant celebration of the diverse aspects of Korean influence, encompassing K-drama, K-pop, K-beauty, cuisine, fashion, and more.
At the heart of SarangHearts lies the inspiration drawn from the iconic Korean finger hearts – a symbol universally recognized for its expression of love and connection. The Sarang Hearts Pendant – Earrings set, encapsulates the joyous spirit and diverse cultural influences, offering fans and followers an elegant and playful way to embrace their love for various facets of Korean culture in their everyday look.
Our vision with Sarang Hearts was to encapsulate the joyful spirit emanating from the iconic finger hearts, representing the now global language of love and affection. The collection echoes the vibrancy and cultural richness that the Hallyu phenomenon brings, inviting enthusiasts to embrace and express their admiration for Korean culture.
Sarang Hearts, with its playful and unique design, makes for a perfect expression of #KahoKuchSpecial, enabling individuals to share meaningful connections and moments with loved ones. Whether it’s gifting a token of affection or adorning oneself with a piece of cultural resonance, Sarang Hearts invites individuals to revel in this celebration and express their vibrant personality.
Brands
Rakesh Menon joins Paytm as avp – lending
Fintech product leader takes on new role after building digital lending, payments and credit products across fintech ecosystem
MUMBAI: Rakesh Menon has joined Paytm as assistant vice president – lending, taking on a new role focused on strengthening the company’s lending and credit products.
Prior to this, Menon worked at Profectus Capital Pvt Ltd as chief manager – payments based financing and digital lending.
At Profectus, he designed and launched digital credit products for merchants with variable cash flows, including overdraft-linked and revenue-share lending models. He led end-to-end LOS–LMS API integrations with payment partners and aggregators, enabling real-time underwriting, disbursal and repayment workflows.
He also worked on funnel optimisation initiatives using journey analytics, improving onboarding, KYC and disbursal conversion by 35 per cent. He developed ecosystem partnerships for transaction-data-based credit assessment and automated settlement systems, and collaborated with credit and data science teams to strengthen risk models and early delinquency detection.
Menon standardised partner onboarding and API frameworks, reducing go-live timelines by 40 per cent and improving digital scalability.
Before Profectus Capital, he worked at PayU as senior manager – presales lead – enterprise business from August 2022 to August 2023. He set up a national presales function for fintech and digital commerce clients, aligning solutions such as EMI, BNPL, BBPS and offer engines to merchant requirements.
He also helped improve conversion rates by around 15 per cent through merchant persona mapping, demo frameworks and structured sales playbooks, working closely with product and go-to-market teams.
From April 2019 to July 2022, Menon served as business unit head – SMB – direct acquisitions at Worldline, where he built the SMB online payments vertical from scratch. The business scaled to Rs 2,500 crore in annual transaction volume, growing at 45 per cent year-on-year.
During this period, he introduced paperless onboarding processes including eKYC and eSign, developed partner dashboards and CRM automation systems, and integrated platforms such as Shopify, WooCommerce and Tally to expand merchant adoption.
Across roles, Menon has worked across digital lending, payments and merchant financing, with experience in product development, ecosystem partnerships, API integrations and fintech-led growth strategies.
At Paytm, he will focus on scaling lending products and strengthening digital credit infrastructure within the company’s financial services ecosystem.
His appointment comes as fintech firms continue to expand their lending and embedded finance offerings in a competitive market.
