Digital
Saurabh Gaur launches digital marketing services company – ‘Performance Ace’
Mumbai: Saurabh Gaur, a seasoned veteran in digital media sales, strategic leadership, and business development, proudly announces the launch of his new venture, Performance Ace. With over 16 years of distinguished experience, Saurabh is set to revolutionise the digital marketing landscape with his visionary leadership and unwavering commitment to excellence.
Saurabh began his illustrious career at ICICI Lombard and rapidly ascended through significant roles at Games2win, Sify Technologies, and Times Internet, where he dedicated 11 transformative years.
During his tenure at Times Internet, Saurabh excelled in various capacities, including national sales head and business head of HYPP, where he played a pivotal role in driving revenue growth and spearheading strategic business expansions.
Noteworthy among his many accomplishments is the establishment of the HYPP business unit, which saw remarkable year-over-year revenue growth and earned accolades for exceptional performance. His subsequent role at Mensa Brands further showcased his prowess in revenue management and team leadership, setting the stage for his entrepreneurial venture.
“Performance Ace represents the culmination of my professional journey—a commitment to excellence, visionary leadership, and transformative growth,” said Gaur. “Our mission at Performance Ace is simple yet bold: to achieve the impossible and deliver unparalleled results in digital marketing services.”
At Performance Ace, Saurabh’s leadership will focus on leveraging cutting-edge strategies to drive client success and exceed expectations. His passion for innovation and relentless pursuit of excellence are poised to redefine industry standards and propel Performance Ace to new heights.
Digital
Ethical AI must benefit society, not dominate it, says WFEB chief Sanjay Pradhan at IAA event
At Mumbai event, ethics expert urges businesses and governments to shape AI responsibly
MUMBAI: Artificial intelligence may be racing ahead at lightning speed, but its direction must still be guided by human conscience. That was the central message delivered by Sanjay Pradhan, president of the World Forum for Ethics in Business (WFEB), during the latest edition of IAA Conversations held in Mumbai.
The session was organised by the International Advertising Association (IAA) and the Artificial Intelligence Association of India (AIAI) in association with The Free Press Journal at the Free Press House on 7 March. Addressing a packed audience, Pradhan called for stronger ethical leadership to ensure AI remains a tool that benefits humanity rather than one that governs it.
“Artificial intelligence has rapidly become one of the most powerful technologies humanity has created,” Pradhan said. “It is unlocking breakthroughs in medicine, science and creativity at a pace unimaginable just a few years ago.”
But he warned that the same technology carries serious risks. AI, he noted, can amplify disinformation faster than facts can travel, compromise privacy, deepen discrimination and disrupt millions of livelihoods. Referencing concerns raised by AI pioneers such as Geoffrey Hinton, often called the godfather of AI, Pradhan stressed that the real challenge is not whether AI will shape the world, but whether humans will shape it with ethics and wisdom.
Structuring his talk around four guiding questions, why, what, how and who, Pradhan introduced the audience to WFEB’s emerging AI Ethics Partnership, a global platform aimed at advancing responsible artificial intelligence. He outlined four priority concerns that demand urgent attention: disinformation, bias and discrimination, data privacy and job security.
To make the idea of ethical AI easier to grasp, Pradhan offered a simple metaphor. Ethical AI, he said, is like a three layered cake. The outer layer represents the visible value ethical AI creates for businesses and society. The middle layer is organisational culture that moves ethics from written codes to everyday practice. The innermost layer, however, is the most crucial, the conscience of individual leaders.
Drawing from Indian philosophical thought through WFEB co-founder Ravi Shankar, Pradhan noted that while artificial intelligence can reproduce stored knowledge, true intelligence is boundless and rooted in conscience, creativity and compassion. Practices such as breathwork and meditation, he suggested, can help leaders develop the calm clarity needed for ethical decision making.
The event also featured a discussion with Maninder Adityaraj Singh, chief of staff and head of innovation at Rediffusion Brand Solutions Pvt Ltd, and Yash Johri, lawyer, Supreme Court of India.
Opening the session, IAA India chapter president Abhishek Karnani, highlighted the need for industries to understand and engage with AI responsibly.
“AI has to be befriended and understood,” added Rediffusion managing director and AIAI national convenor Sandeep Goyal. “Its ethical use will determine whether it becomes a friend or a foe.”
As AI continues to reshape industries and societies, Pradhan ended with a simple but powerful call to action. Businesses, governments and individuals must work together to ensure that the algorithms shaping the future reflect human values rather than just cold logic.
