Brands
Sattvik Certifications awards Farmley with vegetarian and vegan certification
Mumbai: Sattvik Certifications, a leading standard-developing organisation specifically for vegetarian and vegan standard certifications, is proud to announce that Farmley, has been awarded the prestigious vegetarian and vegan certifications in recognition of its commitment to producing vegetarian and plant-based products and maintaining a cruelty-free manufacturing process.
Sattvik Certifications, noted for its strict standards and extensive review procedure, has awarded Farmley the vegetarian and vegan certificates following a thorough inspection of its facilities, ingredients, and manufacturing practices.
Farmley co-founder Abhishek Agarwal expressed enthusiasm about the recognition, stating, “We are honored to receive the Vegetarian and Vegan Certifications from Sattvik Certifications. This acknowledgment aligns with our dedication to offering high-quality, vegetarian, and vegan products while upholding ethical and sustainable practices in our manufacturing process.”
Sattvik Certifications assesses a variety of criteria, including as ingredient sourcing, production procedures, and cross-contamination prevention measures, to verify that a manufacturing unit meets the stringent requirements for vegetarian and vegan certifications.
“We are pleased to grant the prestigious Vegetarian and Vegan Certifications to Farmley. This recognition is a testament to their commitment to ethical and sustainable practices. Farmley exemplifies the values that Sattvik Certifications and the Sattvik Council of India champion – a dedication to quality, compassion, and the well-being of both consumers and the environment.” said Sattvik Certifications founder Sattvik Council of India secretary general Abhishek Biswas.
The Farmley production plant’s dedication to sustainability, animal welfare, and consumer health has established it as a food production industry leader. Sattvik’s vegetarian and vegan certifications add to Farmley’s image as a responsible and conscientious market player. Providing labeling clarity and quality assurance to their loyal vegetarian and vegan customers.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
