Ad Campaigns
Sara Ali Khan joins Ferrero Rocher Moments’ Raksha Bandhan campaign
Mumbai: Ferrero Rocher Moments, is thrilled to announce its re-association with the incredibly talented and charismatic actress, Sara Ali Khan for its latest raksha bandhan campaign.
Ferrero Rocher Moments has taken a significant leap in revamping its brand communication through the enchanting actress, Sara Ali Khan. The campaign, #MaketheMmmmomentPerfect introduces an indulgent product experience like never before. The communication showcases Sara’s love for the brand when she does the heart gesture and on consumption of the product, she loses herself in the mmmmoment. The mmmmoment voice device and the product dramatisation added in the content builds the delight and taste credentials for the brand. Ferrero Rocher Moments has reinforced its position as a brand that brings an extra sparkle to brighten up consumers’ lives, leaving an everlasting impression of indulgence and joy.
As a first intervention, Ferrero Rocher Moments has launched its new campaign for Raksha Bandhan with the tagline “Make the Mmmoment Perfect with Ferrero Rocher Moments”. The heart-warming digital film captures the essence of sibling love and the joy of creating sweet memories together. The film showcases the special bond between two siblings, popular Bollywood actress, Sara Ali Khan, and her brother Ibrahim Ali Khan, and how Ferrero Rocher Moments adds an extra touch of sweetness to their relationship.
The film opens with Sara Ali Khan frantically searching for her phone charger in her room. Little does she know that her brother Ibrahim has playfully hidden it and left a surprise for her. When Sara finally discovers her charger, she also finds a delightful box of Ferrero Rocher Moments alongside a heartwarming note that reads, “Happy Raksha Bandhan, Behna! – Love, Ibrahim.” Upon reading the note, Sara’s irritation melts away, and she smiles with affection. She looks into the camera and says, “Awww! But these little things are also the reason I love him. Because he really knows how to make Raksha Bandhan unforgettable with Ferrero Rocher Moments.”
The film then transitions into showcasing Sara’s delightful experience with Ferrero Rocher Moments T16 pack. Close-up shots capture the moment she picks up the treat, pops it into her mouth, and savours it, clearly enjoying the delectable taste. Accompanying this sequence, a soothing voiceover says, “Mmmmmmm” signifying the taste indulgence. The film concludes encouraging viewers to celebrate Raksha Bandhan with the perfect blend of love and sweetness.
Speaking on the campaign film, Pralines, Ferrero India marketing head Zoher Kapuswala said, “Our renewed association with Sara Ali Khan holds special significance for Ferrero Rocher Moments as her effervescent personality and endearing charm perfectly resonates with Ferrero Rocher Moments brand personality of creating magical moments for its esteemed customers. Our Raksha Bandhan digital film perfectly captures the essence of this special occasion with the talented Sara Ali Khan, where love, affection, and mischief intertwine to create unforgettable moments. This Raksha Bandhan, let us embrace the joy of giving and receiving, and create memories that will forever linger as we make the Mmmoment perfect with Ferrero Rocher Moments”
Ferrero Rocher Moments’ raksha bandhan campaign emphasizes the significance of sibling love and the joy of gifting each other on this auspicious occasion. The brand encourages everyone to create delightful memories with their siblings and make every mmmmoment perfect with Ferrero Rocher Moments.
#MaketheMmmmomentperfect is a digital campaign that will be leveraged across social & digital platforms.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
