MAM
Sapient India appoints Sanjay Menon as MD
MUMBAI: Sapient has announced that Sanjay Menon has taken over the position of managing director of Sapient India with immediate effect.
In this role, Menon will drive the strategy, capability development, and growth of Sapient’s India presence and maintain its status as hub of the company’s globally distributed delivery network.
Menon, who will continue his responsibility of leading delivery out of India as global head of service lines for Sapient Razorfish, takes on this new role from Rajdeep Endow. Endow has taken on the role of the managing director, Sapient Razorfish, Asia Pacific, and is responsible for leading strategy and growth for the region and helping clients reimagine their business through radical customer-centricity.
A 16-year veteran, Menon has been instrumental in growing Sapient’s India operations since its inception. He has successfully served in various business and delivery roles including running key account P&Ls, managing global delivery for some of the business units as well as growing digital marketing services capability from India.
“Sanjay has been a key part of the India leadership team, and has played an instrumental role in promoting our culture and building capabilities. As India continues to remain a strategic talent market for Publicis. Sapient, I am confident Sanjay will help us strengthen our brand that has always attracted the best engineering minds,” said Publicis Sapient co-chief executive officer Chip Register.
Brands
Tanishq enters natural gemstone segment with Triptii Dimri campaign
Hues collection debuts ahead of Akshaya Tritiya, spotlighting self-expression
MUMBAI: Tanishq is stepping into the natural gemstone jewellery space with a new campaign featuring actor Triptii Dimri, marking a strategic expansion ahead of Akshaya Tritiya.
The launch introduces the brand’s latest collection, ‘Hues’, a design-led range crafted in 18kt gold and built around 100 percent natural gemstones. The move signals Tanishq’s intent to tap into a fast-growing category driven by consumers seeking authenticity, individuality and expressive styling.
Conceptualised by Lowe Lintas, the campaign film leans into the idea of colour as a form of self-expression. Set in a muted, almost paused world, the narrative comes alive as Dimri selects her jewellery, triggering a burst of colour that transforms her surroundings. The visual metaphor captures how jewellery is evolving from occasion-led adornment to a more personal, mood-driven choice.
The ‘Hues’ collection draws inspiration from the vibrancy of an Indian summer, featuring gemstones such as emeralds, amethysts, citrines, tourmalines and tanzanites. With sculptural forms and techniques like cabochon cuts and layering, the designs aim to bring depth, movement and a contemporary aesthetic to fine jewellery.
Titan Company Limited chief marketing officer Pelki Tshering said, “‘Hues’ marks a bold new chapter as we introduce natural gemstone jewellery in India. The collection reflects the evolving Tanishq woman who is expressive and confident, and seeks jewellery that mirrors her individuality.”
Sharing her perspective, Triptii Dimri said, “What I love about this collection is how it celebrates self-expression through colour. It feels less about occasion and more about expressing who you are in the moment.”
Priced from Rs 30,000, the collection is positioned for both everyday wear and special occasions. To coincide with the festive season, the brand is also rolling out promotional offers, including discounts on making charges and gold rate protection schemes.
With Hues, Tanishq is not just adding a new category but also reshaping how jewellery is worn and perceived, placing personal expression and colour firmly at the centre of its design philosophy.
