MAM
Santosh Kumar appointed new CEO of Digibooster
MUMBAI: B2B content marketplace, Digibooster has announced that it has appointed Santosh Kumar as its new CEO. Effective February 2019, he will be responsible for building a scalable global technology-enabled marketplace for short format content. Digibooster is setting its sights on becoming the "world's largest short-form content marketplace".
Kumar comes with 17 years of rich and varied experience in investment banking and IT global project management, retail venture, and tech startups. He has handled projects across geographies for large MNCs like Societe Generale, and Thomson Reuters.
Santosh has a strong background in building ventures from ground up. He was the co-founder and CEO of SpotPlay, a patent-pending travel entertainment product that had been actively deploying the product in Chile, India, and Thailand. He also co-founded Panache Silver in 2013, a silver omni channel venture which became the first silver brand to be launched on Flipkart and has expanded to 2 outlets in Bengaluru. He is an ardent sportsman and frequently participates in national and international cycling events.
Digibooster founder and strategic investor Nandini Mansinghka said, “We are very excited about Santosh coming on board as CEO. With Santosh leading Digibooster we are perfectly poised to build a fabulous product and marketplace targeting the fragmented seller and buyer universe in the short format content space.”
On his appointment, Kumar said, “I am happy to take up this new role as it felt like a perfect fit since I would get to build a video content marketplace given the video consumption explosion in India after Jio. Having co-founded 2 ventures and on the verge of exiting SpotPlay, I had a couple of offers to get back to corporate life or head an Incubator to mentor other startups. But that didn't seem exciting, given my penchant for building a product, build on a vision and execute and create new markets. My previous venture SpotPlay was closely linked to video content business and I always wanted to work in this industry.”
Digibooster already has a strong library of over 10,000 short form video content pieces on the platform. With over 9,000 highly curated global subscribers for their weekly newsletter; Digibooster is focusing on becoming the go-to place for anyone looking to buy short format content including content websites, brands, facebook pages, and Youtube aggregators and even individual influencers looking to build deeper engagement and traffic on their websites and pages.
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
