Brands
Santoor Sandal and Dettol & Moms Soap top brands in week 31
NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 1 August to 7 August 2020.
The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in week 31 of 2020.
Top advertisers:
Hindustan Unilever continued to be the biggest advertiser this week it got 193880 impressions. It was followed by Reckitt Benckiser which ranked second with 179494 ad impressions.
ITC Ltd bagged the third spot with 38628 insertions. Amazon Online India Pvt Ltd and Wipro Ltd secured the fourth and fifth place with 33982 and 33781 ad insertions respectively.
Cadbury India Ltd bagged the sixth spot with 33732 ad insertions.
Other top brands in the pecking order were as follows: Brooke Bond Lipton India Ltd, Colgate Palmolive India, Marico Ltd, and Godrej Consumer Products Ltd.
| Rank | Advertiser | Insertions | ||
|---|---|---|---|---|
| Week 31 | ||||
| 1 | HINDUSTAN LEVER LTD | 193880 | ||
| 2 | RECKITT BENCKISER (INDIA) LTD | 179494 | ||
| 3 | ITC LTD | 38628 | ||
| 4 | AMAZON ONLINE INDIA PVT LTD | 33982 | ||
| 5 | WIPRO LTD | 33781 | ||
| 6 | CADBURYS INDIA LTD | 33732 | ||
| 7 | BROOKE BOND LIPTON INDIA LTD | 32750 | ||
| 8 | COLGATE PALMOLIVE INDIA LTD | 25362 | ||
| 9 | MARICO LTD | 23091 | ||
| 10 | GODREJ CONSUMER PRODUCTS LTD | 19106 | ||
| TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Advertisers | ||||
Top Brands:
Dettol Antiseptic Liquid for the first time became the top brand this week with 29000 ad insertions. Dettol Toilet Soaps like last week came in the second position with 27698 ad insertions. PolicyBazaar bagged the third spot with 16209 ad impressions.
The fourth and the fifth spots were acquired by Surf Excel easy wash and Amazon.in with 14039 and 13588 ad insertions respectively.
The sixth position was grabbed by Santoor Sandal and Turmeric or the first time in the last so many weeks with12586 ad insertions.
Other top brands in the pecking order were as follows: Lux Toilet Soaps, Dettol & Moms Soap, Horlicks and Amazon Prime.
|
|||||||||||||||||||||||||||||||||||||||||||
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
