MAM
Santa Checks the Wires Before the Lights Go On This Christmas
MUMBAI: Before the fairy lights twinkle and the carols begin, Santa does a quiet safety check. That’s the festive twist in a new Christmas film from Polycab, which nudges viewers to think about what truly keeps celebrations glowing safe wiring behind the walls.
Set inside a cheerfully decorated home, the film follows Santa as flickering Christmas lights catch his attention. Concerned, he switches to X-ray vision, peering beyond the décor to inspect the home’s electrical backbone. The moment lands gently but clearly, festivities rest on safety. Santa’s solution is simple and symbolic Polycab Green Wires placed under the tree as a reminder that protection, not sparkle alone, powers the season.
The film spotlights Polycab Green Wires+, which are positioned as a safer choice for modern homes. Built with 99.97 per cent pure copper, enhanced heat resistance and materials designed to reduce smoke and toxic emissions during emergencies, the wires underline the brand’s message that celebrations should never compromise safety.
Running across television, digital platforms and social media through the New Year, the campaign has been released in Hindi and Malayalam, supported by festive influencer integrations and in-store visibility. The tone stays light and seasonal, but the message is unmistakable: while Christmas may shine brightest on the outside, what matters most is what’s safely working within.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
