MAM
Santa Checks the Wires Before the Lights Go On This Christmas
MUMBAI: Before the fairy lights twinkle and the carols begin, Santa does a quiet safety check. That’s the festive twist in a new Christmas film from Polycab, which nudges viewers to think about what truly keeps celebrations glowing safe wiring behind the walls.
Set inside a cheerfully decorated home, the film follows Santa as flickering Christmas lights catch his attention. Concerned, he switches to X-ray vision, peering beyond the décor to inspect the home’s electrical backbone. The moment lands gently but clearly, festivities rest on safety. Santa’s solution is simple and symbolic Polycab Green Wires placed under the tree as a reminder that protection, not sparkle alone, powers the season.
The film spotlights Polycab Green Wires+, which are positioned as a safer choice for modern homes. Built with 99.97 per cent pure copper, enhanced heat resistance and materials designed to reduce smoke and toxic emissions during emergencies, the wires underline the brand’s message that celebrations should never compromise safety.
Running across television, digital platforms and social media through the New Year, the campaign has been released in Hindi and Malayalam, supported by festive influencer integrations and in-store visibility. The tone stays light and seasonal, but the message is unmistakable: while Christmas may shine brightest on the outside, what matters most is what’s safely working within.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
