Ad Campaigns
Sansui unveils #WalkTheRedCarpet contest ahead of Stardust Awards
MUMBAI: Sansui has announced a contest for all the movie buffs ahead of this year’s Sansui Colors Stardust Awards. Called #WalkTheRedCarpet, the winners will get an opportunity to walk the red carpet at the awards night with their favorite celebrity. The contest which would run on Facebook and Twitter pages of Sansui will end on 12 December.
Spread over six days, the contest will have three different challenges, which will run for two days each.
One of the contests would be to create/add Sansui in a song where the participants will be asked to frame a song using some of the keywords such as Sansui, Japanese, Entertainment, Curve, 4K etc. The second level will be dialogues from famous scene. Entries will be given images of a blockbuster dialogue and will be asked to record and share their videos of the same. In dress up like your favorite celebrity, fans will be asked to dress up and pose like their favorite celebrities. The one who gets the closet resemblance to a celebrity stands a chance to win.
The best entries will be chosen on the basis of the quality of content and winners will be invited to walk the Red Carpet.
“Sansui Colors Stardust Awards is one of the most prestigious award ceremony in Bollywood. We look forward to run this contest in line with our association with the awards. We believe that this is the best way we can bring the fans meet their favorite celebrities and interact with them,” said Sansui COO Amitabh Tiwari.
Another contest on similar lines has been planned on radio to engage with a larger set of audience. Partnered with Radio Mirchi, the contest will run across the country over 39 stations and few luck winners will stand a chance to walk the red carpet.
Customers who have recently purchased Sansui LED TV can send a simple SMS with the serial number behind the product to 53030 to participate in the contest. Here the winners will be chosen through a lucky draw.
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Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
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Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
