MAM
Sansui gets Rahul Dravid to endorse its product range
MUMBAI: Television company, Sansui has roped in Indian cricketer Rahul Dravid as brand ambassador for its range of television and home theater systems.
Promising to carry forward this association, the company states that an aggressive multi media campaign will be launched across all media platforms with the cricketer endorsing the Sansui range of products.
Sansui director and CEO Anil Khera says, “It has always been Sansui’s vision to bring the best in entertainment technology to the country. With this campaign we are charting a new path of sustained precision, quality and constant innovation.”
According to an official release, the endorsement deal synergizes the characteristics of Sansui Television with Rahul Dravid manily precision, performance, reliability and constant development.
Khera added, “We wanted someone who embodied the qualities of Sansui. In Dravid we found just that. He is a role model for most young Indians and being among India’s most admired sportspersons, he is the right brand ambassador for a company that is spread across a pan India level and is one of the fastest growing electronics major in the country.”
Brands
Apple bites back: the $599 MacBook Neo is the cheapest Mac ever made
The tech giant unveils a budget laptop that packs a punch — and a lot of cheek
CALIFORNIA: Apple has never been shy about charging a premium. So when Cupertino rolls out a MacBook at $599 (approx. Rs 55,000) , it’s worth sitting up straight.
The MacBook Neo, unveiled Tuesday, is Apple’s most affordable laptop to date — undercutting its own MacBook Air and taking a sharp swipe at the budget PC market in one fell swoop. It starts at $499 for students, which, for a machine with Apple silicon inside, is frankly a steal.
At the heart of the Neo is the A18 Pro chip — the same muscle that powers the latest iPhones. Apple claims it is up to 50 per cent faster for everyday tasks than a rival PC running Intel’s Core Ultra 5, and three times quicker on on-device AI workloads. Fanless and featherweight at 2.7 pounds, it runs silently and promises up to 16 hours of battery life. Try doing that on a Chromebook.
The 13-inch liquid retina display clocks in at 2408-by-1506 resolution with 500 nits of brightness and support for billion colours — sharper and brighter, Apple says, than most rivals in this price band. It comes dressed in four colours: blush, indigo, silver, and a zesty new citrus, with matching keyboard shades to boot.
Connectivity is modest — two USB-C ports, a headphone jack, Wi-Fi 6E, and Bluetooth 6 — but this is a budget machine, not a pro workstation. The 1080p FaceTime camera, dual mics with directional beamforming, and Spatial Audio speakers round out a package that punches well above its weight class.
Apple senior vice-president of hardware engineering John Ternus alled it “a laptop only Apple could create.” That’s the kind of line that makes rivals wince — because, annoyingly, he might be right.
The Neo runs macOS Tahoe, with Apple Intelligence baked in for AI writing tools, live translation, and the sort of on-device smarts that keep user data away from the cloud. It also boasts 60 per cent recycled content — the highest of any Apple product — for those who like their bargains with a side of conscience.
For $599, Apple isn’t just selling a laptop. It’s selling an argument — that good design and real performance needn’t cost the earth. The PC industry had better have a decent comeback ready.
