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Sanjeev Bhargava is JWT Delhi managing partner
MUMBAI: JWT India has appointed Sanjeev Bhargava as managing partner JWT Delhi. He replaces Rohit Ohri who left to join Dentsu as its India head.
In his new role, Bhargava will be responsible for JWT Delhi and will ensure future leadership in the agency‘s fastest growing office.
Bhargava comes with over 20 years of experience in advertising. Prior to joining JWT, he was with DraftFCB for 18 years. He joined them in 1993 as group manager and was promoted as COO in 2003.
JWT CEO Colvyn Harris said, “JWT Delhi is our fastest growing office and Sanjeev‘s proven track record and leadership qualities will ensure our continued leadership in the market. Our client roster comprises India’s most admired and successful companies and helping them achieve their market ambitions and growth is our primary task. Sanjeev’s role will be crucial for this.”
Bhargava added, “JWT has always been an institution that has led the way for advertising in India. The successful track record of the Delhi office is testimony to the vast resource pool of talent and leadership that exists in the organisation.”
Bhargava has managed clients like Unilever, Nestle, Pepsi, HP, Compaq, Whirlpool, SC Johnson, Hero Honda, Naukri.com, Godfrey Phillips, Boeing, HCL, Frito Lay and Tropicana among others.
Before DraftFCB, he was with JWT Delhi for four years and with Lowe where he started his advertising career.
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Mangaldeep partners with Vrindavan Vibes at ISKCON Vrindavan event
Fragrance brand backs youth led kirtan gathering that drew 4000 plus devotees.
MUMBAI: If devotion had a soundtrack, Vrindavan recently turned the volume up. Mangaldeep Incense has partnered with Vrindavan Vibes at ISKCON Vrindavan, an emerging devotional gathering that blends traditional kirtans with a youthful, community driven atmosphere. The first day of the celebrations alone drew more than 4000 devotees, signalling the growing appeal of participatory spiritual events among younger audiences.
More than a festive collaboration, the association reflects a broader cultural shift in how spirituality is being experienced today. Vrindavan Vibes Jamming, described as a kirtan utsav, brings together youth, families and devotees for collective singing within a sacred temple setting, turning devotion into a shared, immersive experience.
For Mangaldeep, the partnership positions the brand as a long term enabler of community led devotion. Vrindavan, long regarded as the spiritual home of Lord Krishna, remains a vibrant centre for bhajans, temple gatherings and devotional music that attracts pilgrims and visitors from across the country.
As part of the collaboration, Mangaldeep has introduced a fragrance led experience within the venue. This includes ambient fragrance pillars designed to enhance the devotional ambience, a curated Khusbhoo Path experience, a selfie booth for visitors to capture shared memories, and specially designed souvenirs for devotees attending the event.
Mangaldeep divisional CEO of the matches and agarbatti division Rohit Dogra said the initiative reflects the changing ways in which faith is being expressed.
“At Mangaldeep, devotion has always been at the heart of everything we do. Today we are witnessing a beautiful shift in how spirituality is expressed, particularly among young India where bhajans and kirtans are becoming vibrant collective experiences of faith and belonging. Our partnership with ISKCON Vrindavan for Vrindavan Vibes reflects this evolution,” he said.
Bhajan and kirtan gatherings are increasingly emerging as spaces for emotional connection and cultural identity, especially for younger audiences looking for a sense of grounding in an otherwise fast paced world. Participants at the event described the gathering as a moment of calm and shared joy, as chants and music brought thousands together in a collective expression of faith.
By aligning with Vrindavan Vibes, Mangaldeep is positioning itself not just as an incense brand, but as a facilitator of shared spiritual experiences, extending its presence from homes and temples to large scale community led devotional platforms.
