Brands
Sandwizzaa turns Mumbai sandwichy on World Sandwich Day
Mumbai: Sandwizzaa, a legacy Sandwich brand of Mumbai, spanning 37 years, is spreading love throughout Mumbai on the occasion of World Sandwich Day. In a heartwarming gesture, the brand’s CEO Sachin Lele has joined hands with the delivery team of Zomato riders to personally hand-deliver sandwiches as a token of gratitude for the enduring support of Mumbaikars and celebrate the hardworking nature of the city. He also handed them gift vouchers in return of their love towards the brand.
This extraordinary initiative not only showcases Sandwizzaa’s deep-rooted love for Mumbai but also its unwavering connection to the heart of the city. Having witnessed Mumbai’s growth and transformation over the years, from a modest street shop to an iconic Quick Service Restaurant (QSR) chain, Sandwizzaa continues to symbolise the spirit of Mumbai, having risen within the city from a 40 Sq.ft shop to 18 outlets. The brand film captures the CEO taking to the streets to deliver happiness. It also epitomizes the brand’s commitment to serving Mumbaikars, one fresh and tasty sandwich at a time.
In parallel with this heartwarming endeavor on World Sandwich Day, Sandwizzaa posted a CGI brand video that beautifully captures Mumbai’s love for the Jumbo Sandwiches. They displayed their best selling Sandwiches rising above the picturesque view of the evergreen Gateway of India, the historic CST Station, the iconic Bandra-Worli Sea link and the OG Air India Towers in accordance to how the brand has grown from the streets of Mumbai to becoming Mumbai’s best sandwich.
The CGI video celebrates the brand’s connection with Mumbai and indulging the city in the celebration of World Sandwich Day.
“Over the course of more than three decades, we have diligently honed the craft of sandwich-making and providing our customers with a delightful experience, each and every time. On this World Sandwich Day, we extend an invitation to you to enjoy the unique flavors, top quality, and innovation that has earned us the title of “Mumbai’s Best Sandwich. We are humbled by the love the city has given us and we hope to serve them bigger, better and maximum.” said Swastik Foodmart Pvt Ltd CEO Sachin Lele.
Sandwizzaa has been the top pick for many people in Mumbai, providing a wide range of sandwiches and enjoyable experiences that match the preferences of its customers. Whether it’s the classic flavors, commitment to quality, or focus on using fresh and healthy ingredients, Sandwizzaa has consistently delivered top-notch sandwiches.
To Celebrate World Sandwich Day, Sandwizzaa is offering Free sandwiches of your choice throughout the day on purchase of any beverages of your choice. The offer is applicable on dine-ins and takeaway.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
