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Sandwizzaa marks 38 years with CSR partnership, celebrates with Magic Bus

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Mumbai: Sandwizzaa, renowned for its title as Mumbai’s Best Sandwich, celebrated its 38 anniversary with a special event and meaningful collaboration with the NGO Magic Bus. Held on World Sandwich Day, 3 November, the celebration featured interactive sessions and activities at Magic Bus’s Malad center, where Sandwizzaa served its signature sandwiches and engaged with the children through games and discussions.

In a commitment to extend beyond celebration, Sandwizzaa announced a partnership with Magic Bus to provide employment opportunities for young adults from the NGO across its outlets in Mumbai. At the event, CEO Sachin Lele, accompanied by key team members, shared valuable insights on career growth and future opportunities, responding to curious questions from the children. In addition to distributing sandwiches, he provided stationery items for the kids.

Reflecting on the event, Sandwizzaa, CEO, Lele remarked, “It was truly an overwhelming and emotional experience. We are glad to have this opportunity to partner with Magic Bus and celebrate our 38 years of existence. As we continue to grow and offer our customers Mumbai’s Best Sandwich, I would like to wholeheartedly thank each and every customer, who has been a part of our journey. We grow because they demand.”

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He further added, “It has been an exciting day at Magic Bus with the bright kids, who are the future of the nation, and we are elated to partner with Magic Bus to hire young adults from their NGO and offer them a bright future, which is self-made.”

Livelihood, regional director, Sagar Sinkar added, “We are grateful to the team at Sandwizzaa to come over and celebrate their special occasion with our kids. It was truly a joyful day for us. The kids loved every moment, and not to forget the delicious sandwiches they got. We congratulate Sandwizzaa on their milestone anniversary and wish them all the best.”

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Amazon Ads maps 2026 as AI and streaming rewrite ad playbooks

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NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.

At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.

“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”

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One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.

AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.

Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.

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Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.

Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.

Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.

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