MAM
Sandeep Vij to head Mudra North and East
MUMBAI: Close on the heels of Chandradeep Mitra joining Optimum Media Solutions (OMS) as president; erstwhile president of OMS – Sandeep Vij will take over as Mudra North and East president.
Vij will also play the role of a catalyst in spearheading the integrated marketing communications – Mudra’s Total Branding Solutions offering in the region. He replaces Hemant Misra who is moving to another assignment outside the Mudra Group.
Mudra CEO and MD Madhukar Kamath said, “Sandeep’s vast experience in the industry, including stints in strategic planning, account management, media, direct, relationship management and the interactive space make him the ideal person to drive the Mudra group’s total branding solutions offering in the region. Sandeep comes in as a seasoned professional with great credentials. He has contributed to Mudra Delhi’s impressive growth in the past as well.”
Vij added, “I am very excited about taking up this responsibility. The assignment is both huge and challenging. Mudra Delhi represents a great opportunity, in a market that’s growing exponentially we are ready to push for growth.”
Vij joined Clarion Advertising Services in 1984 as a media planner. In 1988, he joined Mudra Delhi, as manager – strategy planning and development. His responsibilities included setting up a media planning department as well as offering strategic planning support on brands.
He has worked on the launch of a number of brands in India for prominent companies including Nestle, Mobil, McDonalds, Dabur, Frito Lays, Samsung, HM and Reckitt Benckiser.
In 1991, Vij started Mudra Diversified – Direct Response, and set up branches at Delhi, Mumbai and Chennai. In 1994, he was brought back to mainline advertising at Mudra Delhi and subsequently became the head of the Delhi operations. In 2000, he took a brief break from advertising to pursuer an entrepreneurial dream.
In 2002, Vij once again joined the Mudra Group as OMS president.
MAM
Manappuram Finance appoints Sreekanth P V as group head – operations
22-year veteran from Bajaj Finance to drive efficiency and customer experience.
MUMBAI: Manappuram Finance just upgraded its operations engine because when customer delight needs turbocharging, even the gold loans get a smoother ride. Manappuram Finance Ltd has appointed industry veteran Sreekanth P V as group head for operations & customer experience at the grade of president. In his new role, Sreekanth will lead efforts to strengthen operational efficiency, enhance customer experience, streamline processes, drive service innovation and scale the company’s digital ecosystems across all business verticals.
Sreekanth brings over 22 years of experience in operations management, digital platforms, product innovation and customer experience within the financial services sector. Most recently he served as deputy executive vice president for digital platforms at Bajaj Finance Ltd, where he led the development of a unified app and web platform strategy and built a cohesive digital ecosystem.
Manappuram Finance, chairman and managing director V. P. Nandakumar said, “We are pleased to welcome Mr Sreekanth P V to the leadership team. He brings extensive experience in operations management, digital platforms and customer experience. As we continue to strengthen our operational capabilities and enhance customer engagement, his expertise will play an important role in driving efficiency, innovation and service excellence across the organisation.”
The appointment reflects Manappuram Finance’s ongoing focus on building a stronger leadership bench and elevating operational standards as the company scales its lending and customer engagement capabilities.
In a sector where every rupee counts twice, Sreekanth isn’t just joining the team, he’s the new conductor making sure the entire orchestra of loans, digital flows and customer smiles stays perfectly in tune.
