Brands
Sandeep K Vasudevan appointed head of IT infrastructure at Wipro
BENGALURU: Wipro Enterprises has welcomed Sandeep K Vasudevan as its new head of IT infrastructure, entrusting him with the mission of strengthening the company’s digital backbone. With more than 20 years of experience, Sandeep is set to steer the organisation’s IT strategy, ensuring resilience, scalability, and a smooth ride for its digital transformation goals.
Sandeep brings a rich career spanning leadership roles across top Indian tech and health platforms. Before Wipro, he led IT at Livspace for over three years, shaping large-scale infrastructure and digital initiatives. He has also held senior positions at PharmEasy and Medlife.com, where he built secure, future-ready technology ecosystems.
Starting his journey at Bobcares and Poornam Info Vision, Sandeep cut his teeth managing Linux and Windows servers, virtualisation, database systems, cybersecurity, and monitoring frameworks. Along the way, he earned the Founders Award for significant business impact in software and licensing.
An alumnus of IIM Kozhikode with an MBA in marketing and operations and a computer science degree from the University of Madras, Sandeep blends technical mastery with strategic insight. At Wipro Enterprises, he will focus on optimising IT operations, driving innovation, and ensuring the company’s digital systems stay robust and ready for growth.
In short, Wipro’s IT infrastructure just got a seasoned navigator at the helm.
Brands
Davidoff appoints Ahaan Panday as first Brand Ambassador for India
Actor to front new chapter as brand launches Cool Elixir fragrance.
MUMBAI: Davidoff has just found its perfect new splash in India and he comes with star power and a cool, confident vibe. The iconic Swiss fragrance house has announced actor Ahaan Panday as its first-ever Brand Ambassador for India, marking a significant milestone in the brand’s journey in one of its most dynamic markets. Ahaan Panday, known for his fresh energy and strong connect with younger audiences, embodies the modern Davidoff man self-assured yet carefree, ambitious yet grounded. His appointment aligns perfectly with the brand’s “gentleman adventurer” philosophy of adventure, refinement, and living life with intensity.
Sharing his excitement, Ahaan said: “Davidoff is one of those brands I’ve always associated with memories growing up. Cool Water was probably the first perfume I ever tried. To now be named Davidoff’s first Brand Ambassador for India feels incredibly special. I’ve always seen Davidoff as a symbol of confidence and staying true to who you are.”
The collaboration coincides with the launch of Davidoff’s latest global fragrance, Cool Elixir: The New Oud Treasure. This bold composition reinterprets freshness with depth and intensity, featuring a noble oud accord layered with lavandin absolute and rose oxide.
For decades, Davidoff has enjoyed cult status in urban India. With Ahaan Panday now leading the charge, the brand is set to strengthen its cultural presence and connect with a new generation of fragrance enthusiasts through a more contemporary and relatable voice.
In the competitive world of luxury fragrances, Davidoff has made a splash by choosing a young, authentic Indian talent to carry its legacy forward. Expect the scent of success — because when Ahaan Panday teams up with Davidoff, the fragrance game in India is about to get even cooler.
