MAM
Samsung US’ ad campaign seeks to leverage NFL association
MUMBAI: Consumer electronics maker Samsung has announced a multi-million dollar deal for the 2005 and 2006 National Footbal League (NFL) seasons in the US.
Samsung, which is the official HDTV associate of the NFL, also unveiled its ad campaign in the US including TV commercials, print, online and in-store exposure featuring four NFL quarterbacks Dan Marino, Troy Aikman, Boomer Esiason and Steve Young.
Samsung is looking to push its HDTV categories – LCD, Plasma, DLP, and SlimFit. To celebrate the new relationship, Samsung kicks off its first of two NFL on-line promotions called the Samsung NFL HDTV Challenge. This promotion will provide on-line visitors a chance to win a trip to Super Bowl XL.
Samsung US senior VP sales and marketing Peter Weedfold says, “This is an exciting time for Samsung, the NFL, its fans and all NFL viewers to unite behind the world’s greatest game viewed on Samsung High
Definition Televisions. We feel privileged to team with the NFL and our All-Star quarterbacks who are all coveted leaders in sports entertainment. NFL games on a Samsung LCD, DLP, SlimFit or plasma HDTV are a long-awaited matrimony and an experience millions of viewers and fans will fall in love with for decades to come.”
NFL lead executive – marketing and sales Phil Guarascio says, “In a continuous effort to align our brand with key leaders in the industry we are pleased to partner with Samsung, an innovator and global
leader in consumer electronics. Samsung High Definition TV brings a new level of excitement and realism to the NFL at home experience enhancing fan enjoyment.”
Marino says, “I am thrilled about my relationship with Samsung, a brand of excellent products truly representing premium quality and life enriching home entertainment. I spent 17 years in the NFL and I know that fans will appreciate how a crystal clear Samsung HDTV helps them appreciate the vibrant colors of the field, and the energy of the game.”
Samsung will also have the ability to leverage their NFL association within the home audio entertainment system, DVD player, and DVD recorder categories.
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
