MAM
Samsung ties with Warner for Matrix sequel promotions
MUMBAI: Samsung India has tied up with Warner Brothers for a worldwide campaign around the two sequels to the blockbuster hit Matrix.
The electronics major will launch a series of contests and promotions and a whole lot of road shows that will cash in on the Matrix name beginning this May. The first sequel, titled Matrix Reloaded is scheduled for a worldwide release in May and is slated to be premiered at the IIFA awards weekend in Johannesburg, South Africa in the third week of May. “The Matrix concept fits in very well with Samsung’s brand image of evolving technology”, Samsung India director Ravinder Zutshi told indiantelevision.com on the sidelines of an IIFA media conference last weekend.
Samsung is part sponsor of the IIFA awards, the fourth edition of which is to held in S Africa next month. Matrix Reloaded will hit cinemas in India by June, a month before which Samsung will have road shows, merchandise, Net contests and several other promotions in major metros in India. Samsung products are also woven into both sequels, although subtly, says Zutshi.
Matrix Revolutions, the second sequel, is expected to be released by November 2003, and will appear in Indian cinemas within a month thence. Six weeks prior to the India release, a host of promotions will be launched in the country, Zutshi says.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
