MAM
Samsung ties with Warner for Matrix sequel promotions
MUMBAI: Samsung India has tied up with Warner Brothers for a worldwide campaign around the two sequels to the blockbuster hit Matrix.
The electronics major will launch a series of contests and promotions and a whole lot of road shows that will cash in on the Matrix name beginning this May. The first sequel, titled Matrix Reloaded is scheduled for a worldwide release in May and is slated to be premiered at the IIFA awards weekend in Johannesburg, South Africa in the third week of May. “The Matrix concept fits in very well with Samsung’s brand image of evolving technology”, Samsung India director Ravinder Zutshi told indiantelevision.com on the sidelines of an IIFA media conference last weekend.
Samsung is part sponsor of the IIFA awards, the fourth edition of which is to held in S Africa next month. Matrix Reloaded will hit cinemas in India by June, a month before which Samsung will have road shows, merchandise, Net contests and several other promotions in major metros in India. Samsung products are also woven into both sequels, although subtly, says Zutshi.
Matrix Revolutions, the second sequel, is expected to be released by November 2003, and will appear in Indian cinemas within a month thence. Six weeks prior to the India release, a host of promotions will be launched in the country, Zutshi says.
MAM
Aditya Bangera named associate director at WPP Media
Ex-GroupM leader steps up to steer strategy and delivery
MUMBAI: WPP Media has appointed Aditya Bangera as the new associate director, stepping into a leadership role that places him at the helm of strategic media initiatives and integrated campaign delivery for high-profile clients within the WPP network.
Bangera’s elevation marks another milestone in a career built on performance precision and operational rigour. At WPP Media, he will drive cross-channel strategies, align teams across disciplines and ensure campaigns move from concept to conversion with clockwork efficiency.
The appointment follows a strong run at GroupM, where he was recently promoted to senior manager. Over a two-and-a-half year stint, Bangera rose from manager to senior manager, earning recognition for consistently delivering results in performance marketing and refining operational frameworks.
Before GroupM, he held managerial roles at Publicis Groupe and Publicis Media, sharpening his expertise in digital strategy and account leadership. His grounding in paid search began at iProspect, following an early stint at eBrandz Solutions Pvt. Ltd., where he cut his teeth in pay-per-click management.
A commerce graduate from Vivek Education Society’s Arts & Commerce College, Bangera has steadily climbed the media ladder, pairing analytical depth with hands-on execution.
With his move to associate director, WPP Media gains a leader seasoned in both numbers and nuance, ready to turn media plans into measurable momentum.
