Brands
Samsung shakes up leadership with co-CEOs
SOUTH KOREA: Samsung Electronics has dialled up the leadership heat with a fresh executive mix. TM Roh has officially been named head of the device eXperience division and appointed as CEO, joining Young Hyun Jun, vice chairman and head of the device solutions division, as co-CEOs.
Roh will continue steering Samsung’s mobile business as head of mobile eXperience business, while Jun stays on as the head of the memory business. The dual-CEO arrangement signals Samsung’s drive to balance mobile innovation with memory and device excellence.
To reinforce the tech edge, Janghyun Yoon has been appointed president, chief technology officer of the DX division and head of Samsung Research. Yoon, previously CEO of Samsung Venture Investment, also brings experience in software platforms, IoT and Tizen development from the MX Business.
Adding academic gravitas to the team, Harvard’s Mark Hyman Jr. professor of chemistry and physics, Hongkun Park, will head the Samsung Advanced Institute of Technology. Park is celebrated for his pioneering work in nanoscience, quantum science and engineering.
With this reshuffle, Samsung aims to fuse innovation and research leadership, keeping the brand at the forefront of global tech, from smartphones to cutting-edge scientific breakthroughs. The company’s new leadership ensemble promises a future where strategy meets science in perfect harmony.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
