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Samsung launches SlimFit TV
MUMBAI: Samsung has launched its incredibly slim 32 inches SlimFit TV in the Indian market, which is approximately 200 mm slimmer than conventional CRT based televisions and represents a design innovation in conventional CRT based televisions.
The Samsung 32″ Slim Fit TV is priced at Rs 69,000.
The new SlimFit TV is reduced in thickness by one third of that of conventional 32 inches CRT based TVs, creating a new standard of slimness. It boasts of HD-class 1080 vertical resolution, making it the ideal TV for HD broadcasting. Its 800 per cent brightness, 5000:1 contrast ratio, 180 degree viewing angle and nano pigment coating on the screen ensure pictures that are brighter, more colourful and closer to reality.
Nano pigment technology, patented by Samsung, forms a fluorescent membrane that combines fluorescent substance with pigments that are as small as one 100,000th of a human hair. This technology enhances both brightness and contrast at the same time, creating supreme quality images on the new SlimFit.
The SlimFit TV development is the result of R&D efforts of specialists from Samsung Companies – Samsung Electronics, Samsung Electro-mechanics, Samsung SDI and Samsung Corning.
This team led the development of a simultaneous mass production system that covered components to complete TV sets, and created tens of thousands of prototypes for testing and reviewing. All of these efforts resulted in this year’s worldwide release of this CRT based breakthrough product.
Equipped with Samsung’s patented DNIe technology and Virtual Dolby Surround Sound and Turbo Sound, the Slim Fit TV redefines the viewing experience in conventional TVs.
Samsung India deputy MD R Zutshi says, “We plan to introduce the SlimFit TV in the 29 inches screen size segment as well.”
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GUEST COLUMN: How data and adtech are driving OOH growth in India
Data and technology are reshaping OOH and boosting advertiser confidence.
MUMBAI: Out-of-Home (OOH) advertising is evolving from a traditional, location-driven medium into a data-informed channel that blends physical presence with digital intelligence. For Nipun Arora, co-founder of Osmo, this transformation is redefining how advertisers plan, execute, and measure campaigns in India. In this piece, Arora explores how traffic, mobility, and AI-powered data are enhancing site and audience insights, why DOOH is accelerating precision planning, and how authenticity, creativity, and repeat exposure are driving renewed advertiser confidence in OOH.
For years, Out-of-Home (OOH) advertising operated with minimal reliance on data. Site selection was largely driven by visibility, location, and a planner’s understanding of traffic patterns.
That is now changing rapidly.
The first shift came with traffic data, offering basic estimates of vehicular movement. This evolved into mobility data powered by GPS signals, enabling deeper insights into audience movement and behavior. Point-of-interest data further refined this by helping advertisers understand who is likely to be present around a location.
Today, artificial intelligence and computer vision are unlocking an entirely new layer of site and audience intelligence. Together, these data streams are transforming OOH from a real estate-led medium into a data-backed one.
The rise of Digital Out-of-Home (DOOH) is accelerating this shift. Campaigns can now be planned, scheduled, and optimized with increasing precision bringing OOH closer to an adtech model. That said, as a physical medium, OOH still operates within real-world constraints, making this transition gradual rather than absolute.
At the same time, advertisers are returning to OOH with renewed interest.
One of the biggest drivers is authenticity. Unlike digital platforms, OOH offers real-world visibility free from bots, fraudulent impressions, or ad blockers. What you see is what exists.
There’s also growing digital fatigue. Consumers are overwhelmed by constant online advertising, often choosing to skip or ignore it. OOH, by contrast, engages audiences naturally within their environment, without interruption.
Mobility further strengthens its impact. As people move through cities daily, OOH benefits from repeated exposure building recall over time in a way few channels can match.
Add to this the power of creativity. Large formats and contextual executions don’t just capture attention, they often extend beyond the physical space, finding life on social media.
Finally, the increasing availability of data at the planning stage is boosting advertiser confidence. Better insights mean better decisions and more accountability.
As cities grow and movement increases, OOH is uniquely positioned at the intersection of physical presence and data intelligence. Its evolution from billboards to big data isn’t just a technological shift, it’s a redefinition of the medium itself.
Note: The views expressed in this article are solely the author’s and do not necessarily reflect our own.
