MAM
Samsung launches online promotion campaign for Note PCs
MUMBAI: Samsung India has initiated an online marketing campaign for the promotion of its lifestyle-focussed ‘X Series’ of Note PCs. Launched on 11 April, this month-long viral marketing programme is being undertaken in association with leading websites and email-service providers – Yahoo, MSN and Rediff.
Based on the tie-up, MSN messenger bar and all Yahoo and Rediff email signatures will carry live Samsung Note PC banners that take them through a demo run and a contest.
The contest participants get a chance to win a Samsung Note PC. As part of this promotion, special newsletters are being sent to over two million Yahoo and Rediff subscribers, and pop-up ads have been placed on relevant high-profile websites that are frequented by target clientele. Another feature of the campaign is the Samsung Note PC screensaver that is being circulated in a big way and demonstrates the features and power of Samsung Note PCs.
“We are not only focusing on our Note PC dealers for the generation of sales enquiries, but also reaching out to our IT-savvy target consumers directly through this online campaign. We are also seeking to introduce the power and functionality of Samsung Note PCs to more consumers through this campaign,” said Samsung India country product manager (Note PC) Ramanjeet Singh.
All Samsung note PCs are equipped with the latest technology that enables the users to put them to any task ranging from office productivity to Net surfing, to making his own home movies.
Brands
Google completes $32 billion Wiz deal to boost AI and cloud security
Wiz joins Google Cloud but keeps multi-cloud support across rival platforms
NEW YORK: Google has completed its $32 billion acquisition of cloud security company Wiz, marking the biggest deal in the tech giant’s history and signalling a major push to strengthen security in the era of artificial intelligence and multi-cloud computing.
The New York-headquartered cybersecurity firm will join Google Cloud while continuing to operate under the Wiz brand. Crucially, the company will maintain support for multiple cloud platforms, including Amazon Web Services, Microsoft Azure and Oracle Cloud, reflecting the reality that most large organisations run their systems across several cloud providers.
Google said the acquisition is designed to help organisations build and scale applications more securely as businesses and governments increasingly move critical systems and data to the cloud. At the same time, the rapid adoption of generative AI has introduced new cybersecurity risks, with attackers also using AI to launch faster and more sophisticated attacks.
Wiz has built a reputation for simplifying cloud security. Its platform maps entire cloud environments, identifying vulnerabilities, potential attack paths and misconfigurations before they can be exploited. By connecting insights from code, cloud infrastructure and runtime environments, it allows security and engineering teams to detect and fix risks early in the development cycle.
Bringing Wiz into Google Cloud will create what the company describes as a unified security platform capable of detecting, preventing and responding to threats across cloud and AI environments. The combined offering will also integrate Google’s own security capabilities, including threat intelligence tools, security operations platforms and the cybersecurity expertise of Mandiant.
Google CEO Sundar Pichai said the move reflects the growing importance of security as more organisations rely on AI and cloud technologies. “Keeping people safe online has always been part of Google’s mission,” he said, adding that the partnership will help organisations innovate with greater confidence.
Google Cloud CEO Thomas Kurian, said the goal is to make security an enabler rather than a roadblock for businesses building modern applications. He noted that the combined technologies will simplify the complex task of protecting hybrid and multi-cloud environments.
For Wiz, the acquisition opens the door to global scale while keeping its core philosophy intact. Co-founder and CEO Assaf Rappaport said the company remains committed to an open, multi-cloud approach and will continue supporting customers regardless of where their workloads run.
Over the past year, Wiz has expanded its platform to address emerging risks tied to AI applications, including tools that help organisations monitor AI usage, detect AI-specific vulnerabilities and secure AI workloads during runtime.
With Google’s infrastructure, artificial intelligence capabilities and security ecosystem now behind it, Wiz plans to accelerate development of its platform while continuing to serve enterprises, governments and start-ups operating across different cloud environments.
For Google Cloud, the acquisition adds a powerful piece to its security puzzle as competition intensifies among global cloud providers. For customers, it promises a future where building fast in the cloud does not have to come at the expense of staying secure.
