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Samsung launches ‘Galaxy Forever’ ownership model in India
Flagship S26 series available with 50 per cent upfront discount and assured buyback.
MUMBAI: Samsung just made owning a flagship feel like a one-year lease with a cheat code because why buy the Galaxy when you can borrow it, love it, and upgrade guilt-free? Samsung India has introduced Galaxy Forever, a new ownership programme that lets customers buy the Galaxy S26 Ultra or Galaxy S26 Plus by paying only 50 per cent upfront, with the remaining 50 per cent covered through 12 no-cost EMIs via Credit Card or Samsung Finance+. After one year, users can return the device for the assured 50 per cent buyback (no questions asked), retain it by paying the balance in 12 more no-cost EMIs, or upgrade to the next flagship.
The programme includes Samsung Care+ (worth Rs 13,999) for 13 months, providing accidental and liquid damage protection with zero deductibles from day one. The monthly programme fee starts at Rs 749.92.
Samsung India vice president and head of D2C business & corporate marketing Sumit Walia said, “With Galaxy Forever, we are introducing a customer-first ownership model that makes our flagship Galaxy S26 Ultra and Galaxy S26 Plus more accessible to Indian consumers. The programme has been designed based on the insight that consumers want to own the latest technology while enjoying a hassle-free option to upgrade year after year.”
Galaxy Forever is available on Samsung.com and across 1,500 plus Samsung Experience Stores nationwide. Samsung has partnered with Servify and DMI Finance for seamless upgrades, returns and settlement.
The programme has also been extended to select corporate employees and students through Samsung Corporate+ and Student+ online stores.
In a market where premium phones often feel like a once-in-a-lifetime splurge, Samsung isn’t asking you to commit for life, it’s handing you the keys for a year, a safety net for returns, and the freedom to say “see you next season” without the guilt.
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MS Dhoni joins Cars24’s Crashfree India as Goodwill Ambassador
Cricketing legend lends his voice to the fight against road fatalities in India.
MUMBAI: MS Dhoni has traded his cricket whites for a new kind of captaincy, one that aims to save lives on India’s roads. The former India captain has been appointed Goodwill Ambassador for Crashfree India, Cars24’s national road safety initiative. The move brings one of the country’s most trusted and disciplined public figures to a cause that desperately needs both credibility and urgency.
India continues to record the highest number of traffic fatalities globally. In 2024 alone, 1,80,000 people lost their lives on Indian roads, one every three minutes. The country has roughly 1% of the world’s vehicles but accounts for 11 per cent of global road deaths. Shockingly, 66 per cent of those killed were between 18 and 34 years old, the most productive age group, and nearly 10,000 were school students. Seven in ten fatalities were linked to overspeeding.
Dhoni, known for his calm judgment under pressure, did not mince words when speaking about the issue. “A vehicle gives you freedom, but it also gives you responsibility,” he said. “On our roads, too many people still see safety as a rule to follow only when someone is watching. That mindset has cost us far too much.”
He added: “We already know what is going wrong. We know how many lives are being lost. What we need now is not more excuses. We need more responsibility, more discipline, and more respect for life.”
For Cars24, the association goes beyond a celebrity endorsement. Founder and CEO Vikram Chopra described Dhoni’s involvement as a game-changer: “His understanding of Indian roads is grounded in lived experience. He holds us to a higher standard and his involvement challenges us to push this mission further.”
Crashfree India aims to shift the national conversation on road safety from reaction to prevention, from accepting deaths as routine to treating them as the urgent failure they are. With Dhoni on board, the initiative gains a powerful, trusted voice that transcends statistics and connects directly with millions of Indians.
In a country where dangerous driving is too often mistaken for confidence, Dhoni’s message is refreshingly clear: true strength lies in control, discipline, and respect for life. When one of India’s most respected captains decides to lead this fight, the conversation suddenly becomes much harder to ignore.
The roads just got a new captain. And this time, the goal is not to win a trophy but to save lives.
